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Maytag brand app adds new features and functionality for usersApr 26, 2021 | Brand and Product , Our CompanyBusiness data platform Statista reported there are 3.2 billion smartphone users across the world, with 88 percent of users’ time spent on apps. Research like this has identified that more and more people continue to rely on apps not just for social media, but to...
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Innovating to make life easier at homeApr 12, 2021 | Brand and Product , InnovationWhether it’s the look, feel, sight or sound of an appliance, see how Whirlpool Corporation’s User Experience Team uses innovation to help design appliances that improve people’s lives at home and simplify chores in the kitchen and laundry room. “We don’t want to...
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The new Whirlpool App is now available!Mar 18, 2021 | Brand and Product , InnovationWhirlpool brand’s mobile app just got even better for 2021, with a completely new app on both Android and iOS devices. The team at Whirlpool Corporation’s flagship brand is calling this refresh “Whirlpool App 2.0.” “As the name denotes, it’s an entire revamp of...
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Whirlpool Corporation Takes Action To Ensure Fair Online Shopping ExperiencesMar 3, 2021 | Brand and ProductWhirlpool Corporation and Sellersburg Heating & Air Conditioning, Inc. have resolved litigation relating to Sellersburg’s online sales of third-party appliance replacement parts and accessories that Whirlpool alleged gave consumers a mistaken impression that the...
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KitchenAid brand’s new color of the year for 2021 couldn’t be more sweetFeb 22, 2021 | Brand and Product , Innovation“By the end of 2018 the team knew they wanted to tell a story about connection and empathy for the 2021 Color of the Year,” said Jessica McConnell, director, Whirlpool Color, Finish & Material Design. “This was actually pre-Covid – everything was normal and the...
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U.S. News & World Report Names Whirlpool Brand Among Best Products of 2021 U.S. News & World Report’s 360 Reviews names four innovations from Whirlpool brand among Best Products of 2021. Four innovations from Whirlpool brand earned top ratings in U.S. News & World Report’s inaugural rankings of the Best Refrigerators, Best Washing...
Whirlpool Corporation named one of America's Most Innovative Companies 2025 by Fortune