Brand and Product

Aiming for the Stars, Whirlpool Corporation’s Return to the U.S. Space Program
Jun 25, 2021 | Brand and Product , Innovation
Joint team builds refrigerator for use in space with help of Whirlpool Corporation engineers. A single, very significant event that would change the course of humankind happened on October 4, 1957, when a beach ball sized satellite named “Sputnik” was launched...
Bringing the excitement of cooking to cleaning: KitchenAid brand in-house creative team receives Gold Reggie Award
Jun 1, 2021 | Awards , Brand and Product
KitchenAid brand internal creative team activates award-winning campaign for new KitchenAid® FreeFlex Rack Dishwasher. Whirlpool Corporation’s in-house creative team for KitchenAid brand was recently given a 2021 Association of National Advertisers (ANA) Gold...
Whirlpool Corporation Brings Proactive Voice Alerts to the Home As Launch Collaborator for Google Assistant Voice Notifications
May 25, 2021 | Brand and Product
Today we announced we are enhancing our voice-command capabilities as a launch collaborator for Google Assistant voice notifications, a new functionality available through Google’s intelligent personal assistant software. Unveiled at Google’s I/O Conference in...
Whirlpool Corporation’s Whirlpool and KitchenAid brands win Shorty Awards for exceptional content to help consumers cope during ‘the year of COVID’
May 20, 2021 | Awards , Brand and Product
Whirlpool Corporation’s Whirlpool and KitchenAid brands were recently recognized with Shorty Awards, honoring the best of social media and digital content during the past year. Whirlpool brand was honored for the 2020 launch of “The Chore Club.” During an extreme...
Whirlpool Corporation brands from multiple regions around the globe win big at iF and Red Dot Design Awards 2021
May 13, 2021 | Awards , Brand and Product
New Products and product suites from Whirlpool Corporation’s Whirlpool, KitchenAid, and Bauknecht brands received distinguished awards at two of the world’s top competitions for design excellence, the iF Design Awards and the Red Dot Awards. Coveted iF Labels were...
U.S. News & World Report Names Three Whirlpool Brand Laundry Innovations Among Best of 2021
May 11, 2021 | Awards , Brand and Product
One top-load washing machine and two top load clothes dryers ranked for their functionality and ease of use. Whirlpool brand’s Top Load Washer with Quick Wash and Top Load Gas & Electric Dryers with Wrinkle Shield™ Plus have been recognized in U.S. News & World...

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