Social Responsibility
Improving life through House+Home.
Our Global Social Impact Strategy, House+Home
Around the world today, 1.8 billion people live in substandard housing, and the need for decent, affordable housing is only growing worldwide. Helping find solutions to these problems guides our approach to corporate social responsibility across the globe at Whirlpool Corporation. Through our House+Home Corporate Social Responsibility (CSR) strategy, we enable comfortable, nurturing places to live and support resilient, thriving and sustainable communities through education programs.
House+Home
House
Our House initiatives focus on ensuring everyone can have a place to live that is comfortable and nurturing, a place where families can make healthy choices and build their best life. Our employees volunteer to build houses and improve housing adequacy alongside world-leading organizations like Habitat for Humanity®.
Home
Our Home initiatives focus on developing resilient, vibrant neighborhoods through education. Most of our operations are located in small towns and we embrace our responsibility to support these communities. Together, with local businesses, government and nonprofits, we help to improve the quality of life for all residents in our neighborhoods. To achieve these objectives, we work with organizations like United Way, Boys and Girls Club of America and Consulado da Mulher in Brazil.
Visit our latest Sustainability Report for more information on how we support our communities through House+Home.
Signature Programs
Whirlpool and Habitat for Humanity
Whirlpool Corporation and Habitat for Humanity have collaborated since 1999 to build a better world where families have access to decent and affordable housing. Whirlpool Corp. has donated more than $150 million to Habitat including more than 250,000 products globally to Habitat for Humanity families. In our quarter century working together, we have impacted more than one million people in the U.S. and around the world.
To learn more about our work, see our Habitat for Humanity page.
United Way
Whirlpool Corporation and Whirlpool Foundation support United Way in the U.S. and Canada through a variety of programs and initiatives that focus on education, income, health and basic needs. Employee giving is matched by Whirlpool Foundation to support United Way chapters in the communities in which we operate. United Way Worldwide appointed our Chairman and CEO Marc Bitzer as Worldwide Board of Trustees Chair in 2021, where he served on the Board from 2018 to 2024.
Learn more about United Way here.
The Washing Machine Project Supported By Whirlpool Foundation
Whirlpool and The Washing Machine Project: Approximately 60% of the global population relies on washing clothes by hand. To help save time and improve quality of life, the Whirlpool Foundation is supporting The Washing Machine Project, a grassroots organization that provides off-grid manual washing machines to people in low-income and displaced communities who don’t have access to stable electricity and/or running water. Whirlpool engineers are helping refine the design of the machine and employee volunteers assemble units. Together, we’ll deliver thousands of manual washing machines, saving time for learning and income-generating activities.
To learn more about our work, see The Washing Machine Project page.
Whirlpool Foundation, A Legacy of Community Impact
Established in 1957, the mission of the Whirlpool Foundation is to reinvest in and improve the quality of life in the communities where Whirlpool operates. We prioritize grants using our House+Home strategy, creating greater impact in our communities through a focus on Inclusion and Diversity.
To learn more about our programs and community support, see the Whirlpool Foundation page.
Collaborations With Leading Organizations
Boys & Girls Clubs of America
Since 2010, the Maytag brand has teamed up with the Boys & Girls Clubs of America to help further their mission to build great futures for youth. The brand supports programs like the Maytag Dependable Leader Award, the Maytag Feel Good Fridge, Maytag Day of Dependability and employee volunteering at various Clubs across the U.S.
Care Counts Laundry Program by Whirlpool Brand
Thousands of kids each year miss school because they don’t have clean clothes to wear, and our Whirlpool brand seeks to help end the dropout cycle through the Care Counts Laundry Program. In collaboration with Teach for America, the Whirlpool brand has been donating washers, dryers and laundry supplies to schools since 2015 and has committed to expanding the program to all 50 states by 2028.
Consulado da Mulher
For more than 20 years, our Consulado da Mulher program in Brazil has invested in underserved female entrepreneurs with business education and support.
Whirlpool Corporation Feel Good Fridge
Supported through the Whirlpool Sales Group, the Whirlpool Feel Good Fridge program is helping fight food insecurity in a sustainable way. Refurbished refrigerators are placed in under-resourced communities across the country and filled with fresh, free food for anyone who needs it.
