Brand Licensing grants the permission to use intellectual property rights, such as trademarks, under defined conditions.  Brand Licensing generates new business opportunities by licensing our strong portfolio of distinct brands that meet every consumer’s budget and needs. Through licensing our brands we continue to build and enhance brand equity and drive consumer loyalty throughout all touch points in the home.

Today we manage a wide range of licensing programs within different product categories and brands across the United States, Canada, and currently evaluating global opportunities.

Why License with Whirlpool Corporation?

Building strategic partnerships with our licensing business partners allows our licensees to go to market with any one of our established brands which consumers have known and trusted for well over a 100 years.  Additionally, we have a dedicated licensing team that will support you to ensure you maximize the value of the brand in the strategic development of your business.