Brand and Product

Say hi to Hibiscus, KitchenAid brand unveils Color of the Year 2023
Feb 9, 2023 | Brand and Product , Innovation
Whirlpool Corporation’s iconic KitchenAid brand is turning heads and attracting consumers with the release of its 2023 Color of the Year. It’s bold. It’s lush. It’s countertop couture. And it embodies the energy boosting hues that are springing to life in art,...
Whirlpool Corp. female engineers and designers put up big patent numbers
Dec 20, 2022 | Brand and Product , Innovation
A report from the U.S. Patent and Trademark Office shows that Berrien County, Michigan, where Whirlpool Corp.’s Global Headquarters is located, was identified as the top county for women inventors that patent in the technology field of “textiles.” This category...
The home is an anchor in everyday life, and why Whirlpool Corp is in constant pursuit of improving life at home
Nov 14, 2022 | Brand and Product , Social and Environmental Impact
It doesn’t matter who you are or where you live, a comfortable, nurturing home is essential. The home is where lives are built and futures unfold. That’s why Whirlpool Corporation’s responsibility to improve life at home extends not only to consumers and...
How Whirlpool Corp. solved the problem of pet hair with the Maytag brand Pet Pro laundry system
Nov 6, 2022 | Brand and Product , Innovation
When Whirlpool Corporation’s advanced development group and consumer scientists saw a need to serve pet owners and solve their laundry problems, the Maytag® Pet Pro laundry system was launched. See the science behind this brilliant innovation that now has former...
Whirlpool Corp. announces plans to bring Matter support to its smart appliance models and joins Matter working group focused on appliances
Nov 4, 2022 | Brand and Product , Innovation
Whirlpool Corp. has announced that it is taking steps toward making smart appliances work more harmoniously in home ecosystems by announcing support for Matter, the gold standard of smart home connectivity. Whirlpool Corp. will also be an active member of the...
Whirlpool Corporation completes acquisition of InSinkErator
Nov 1, 2022 | Brand and Product
Today, Whirlpool Corporation announced the completion of its acquisition of InSinkErator, the world’s largest manufacturer of food waste disposers and instant hot water dispensers for home and commercial use, from Emerson (NYSE: EMR). “On behalf of everyone at...

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