Say hi to Hibiscus, KitchenAid brand unveils Color of the Year 2023

KitchenAid 2023 Color of the year, a bright fushia stand mixer on a kitchen Counter surrounded by plants and green cabinets KitchenAid 2023 Color of the year, a bright fushia stand mixer on a kitchen Counter surrounded by plants and green cabinets

Whirlpool Corporation’s iconic KitchenAid brand is turning heads and attracting consumers with the release of its 2023 Color of the Year. It’s bold. It’s lush. It’s countertop couture. And it embodies the energy-boosting hues that are springing to life in art, design and pop culture today.

Hibiscus is all about bright energy. We wanted to choose something that reminded us to embrace new styles and empower us to explore new things in and out of the kitchen.”

KitchenAid blender in Hibiscus color, with person pouring hot water on a purple-pink mixer in a bowl

The 2023 KitchenAid Color of the Year is made to attract. Inspired by the vivid color of the Hibiscus flower, the Color of the Year blooms with possibilities for extraordinary kitchen experiences.

“Hibiscus is all about bright energy. We wanted to choose something that reminded us to embrace new styles and empower us to explore new things in and out of the kitchen,” said Brittni Pertijs, Lead Color, Material & Finish Designer for the KitchenAid brand. “Hibiscus can be styled in so many ways. We love pairing Hibiscus with a neutral kitchen, to add a pop of color. Or, we love a maximalist pink and green combination! Don’t be afraid to pair Hibiscus with various textures as well.”

KitchenAid has championed the power of color to fuel creativity since introducing the first Stand Mixer colors in 1955. Today the brand’s Color of the Year taps global trends, capturing the current moment and inspiring makers around the world.

Want it for yourself? Visit our brand’s website at KitchenAid.com to learn more.