Latest News in Europe, Middle East & Africa
#PlacesthatMatter – A unique photo storytelling project comes to Poland
A storytelling journey that aims at celebrating the manufacturing facilities in the EMEA region through the eyes and stories of the people that, with passion and dedication, contribute every day to the development of the company and of the community where they...
Whirlpool Corporation launches its Iconic Brand KitchenAid Major Appliances in partnership with ACES in Lebanon
Whirlpool Corporation, the world’s leading home appliances manufacturer in partnership with ACES SAL, a major provider of international household and audio visual products in Lebanon, today launched the KitchenAid major domestic appliances for the Lebanese market....
Treasure the memories but forget the stains – with the new Hotpoint Active washing machine
When your family lives life to the fullest, their clothes are also bound to experience a few adventures – and the occasional accident, too! Stains may be a fact of life, but no matter how exciting things get, no one wants to keep them as a souvenir. Now, thanks to the...
Hotpoint launches ‘Fresh Thinking for Forgotten Food’ campaign with Jamie Oliver
This summer, Hotpoint is launching the Fresh Thinking for Forgotten Food campaign alongside Jamie Oliver, encouraging consumers to think differently about their leftovers and reduce their food waste. Hotpoint’s research has revealed that despite being concerned about...
Enjoy freshness plus free time with the new FreshCare+ tumble dryer from Whirlpool
Perfectly dry clothes, come rain or shine? There’s a good reason we all love the flexibility of tumble-drying, but what if we could make the laundry experience truly liberating? Until now, the key to truly fresh and easy to iron garments is to unload your dryer...
Whirlpool wins Web Marketing Festival Award for its Moments not to be Wasted project
We are proud to announce that Whirlpool EMEA has won the Web Marketing Festival award in the category “Digital Food” for its Moments not to be Wasted, the edutainment program within primary schools in Europe aiming to raise awareness on the social and environmental...
Indesit’s #DoItTogether campaign wins multiple awards for a second year at NC Digital Awards 2018
Our Indesit brand is very proud to announce that its #DoItTogether campaign has – for the second year running – received two prestigious NC Digital Awards. As a highlight of the Italian marketing calendar, the NC Digital Awards celebrate the very best in digital...
Whirlpool’s new frost-free fridge freezers for longer lasting freshness
Whether you’re discovering exciting new ingredients at the market, exploring the exotic tastes of different cuisines or trying to eat more fruit and vegetables to stay healthy, food is a daily journey. But when you’re enjoying a full life, it can often be a challenge...
Whirlpool EMEA wins a 2018 Business International Finance Award
We’re thrilled to announce that Whirlpool EMEA won the first prize at the 2018 Business International Finance Awards in the “Administrative & Financial Processes” category. The project that led to this recognition was the consolidation of administration activities...
Whirlpool EMEA pledges to adopt components of appliances made of recycled plastics by 2025
Whirlpool EMEA today announces that it has successfully responded to the EU Commission invitation to come forward with voluntary pledges on reducing plastics waste and boosting the uptake of recycled plastics. The EU initiative is included in the wider Plastics...
Indesit takes its #doittogether campaign to the next level in 2018
Over the past year, Indesit has been making a powerful stand on the issue of sharing domestic labor more fairly with its powerful #doittogether campaign. While society has made great strides forward in equal rights, housework is an area where there is...
Whirlpool Corporation unveils all-new innovative kitchen products for its Ariston Brand
Continuing its commitment to simplifying lives through innovation, Whirlpool Corporation, the leading global home appliance manufacturer, has unveiled an all-new innovative kitchen concept for its Ariston brand. The unveiling took place at an exclusive event held in...
#PlacesthatMatter at Milano Photo Week
A storytelling journey that aims to celebrate the EMEA region (Europe, the Middle East and Africa) manufacturing facilities through the eyes and stories of people who contribute everyday with passion and dedication to the development of the company and the community...
Discover 6TH SENSE Intelligent Food Preservation
Whirlpool launches new W Collection 4 Doors fridge freezer Some people are always able to make space in life for the things that matter most – no matter how busy things get. Now, you can achieve this in your kitchen, with the elegant new W Collection 4 Doors fridge...
Enter the high tech future of laundry with Whirlpool
Ever wonder why laundry still has to be so time-consuming and complex? There are so many decisions: Do you know the ideal temperature to wash your garments? How much detergent to use? And which setting should you choose? Imagine being able to hand all this to someone...
Whirlpool’s FreshCare + keeps your garments fresh for up to 6 hours after the cycle is over
Life is for living and no one wants to hit pause to care for the laundry. With Whirlpool’s beautiful new FreshCare+ washer dryer, you can spend your time the way you want, thanks to a unique system that keeps your laundry soft and fresh for up to 6 hours after the...
Indesit presents Lifeproof Cooking solutions for the whole family at Eurocucina
At EuroCucina, held from April 17-22 2018 in Milan, Indesit will be presenting a range of “life proof” kitchen appliances designed for busy, modern families that share the daily chores – all under the theme of its digitally-led #DoItTogether campaign, which aims to...
Hotpoint cuts food waste for a happier, healthier and more sustainable food journey
From shopping and storing, cooking and eating, to tidying the dishes and leftovers - our daily relationship with food is an ongoing journey. At EuroCucina, held from April 17-22 2018 in Milan, Hotpoint will present its visionary Food Care Culture, showing innovations...
Smart Whirlpool appliances transform the food journey at EuroCucina
At EuroCucina, held from April 17-22 2018 in Milan, Whirlpool will showcase new products in its premium W Collection created to transform every food journey through innovation and the power of connectivity. Whether shopping, tidying, cooking or eating, food is a...
Whirlpool launches #SensingYourWorld – a unique campaign that listens and learns
Whirlpool has launched on April 8th #SensingYourWorld, an innovative new brand campaign in Italy that focuses on listening to consumers to promote the intuitive nature of its premium appliances. Over the course of the year, other countries will follow and launch the...
Whirlpool Corporation at EuroCucina 2018: Four exceptional brands, one vision of excellence
At EuroCucina 2018, Whirlpool Corporation, the world’s leading major home appliance company, will be showcasing product innovations, inspirational elements and latest designs from its four brands, KitchenAid, Whirlpool, Hotpoint and Indesit. The Whirlpool stand will...
Discover KitchenAid’s major appliances at EuroCucina 2018: Premium Quality, Professional Results
Empowering those who are Serious About Food is KitchenAid’s purpose. For almost a century, the brand has been revolutionising the way we prepare food with its premium kitchen appliances. Combining professional performance, artisan quality and iconic design,...
#PlacesthatMatter: Every place matters and tells a story
The International Journalism Festival of Perugia hosts a journey through Whirlpool’s manufacturing facilities in Europe, Middle East and Africa A storytelling journey that aims at celebrating the EMEA (Europe, Middle East and Africa) region manufacturing facilities...
KitchenAid, Whirlpool and Bauknecht win five Red Dot Awards
The appliance brands KitchenAid, Whirlpool and Bauknecht received five awards at this year’s Red Dot Awards for Product Design – one of the world’s most prestigious design awards. The jury awarded three individual products and two coordinated suites of appliances: Two...
Experience smarter, better cooking with Hotpoint Induction Hobs with Active Cook mode
When cooking for friends and family, there’s nothing better than showing how much we care by creating delicious meals with that added personal touch. With the new Active Cook range from Hotpoint, it’s now so much easier to go the extra mile – with barely any effort at...
Get to Know: Magdalena Gasztych
The 8th of March marks the beginning of Women’s History Month, an annual declared month that highlights the contributions of women to events in history and contemporary society. For this occasion, we interviewed a few of our employees from Whirlpool EMEA Women’s...
Hotpoint’s new Steam Oven takes the best out of your dishes
Open the new Hotpoint Steam Oven and you can unlock a new world of culinary adventures. Steam is an ideal way to cook - letting you gently prepare delicious, healthy dishes with all the flavor, succulence and nutrition of your ingredients beautifully preserved. But...
Get to Know: Marta Chmielarz
The 8th of March marks the beginning of Women’s History Month, an annual declared month that highlights the contributions of women to events in history and contemporary society. For this occasion, we interviewed a few of our employees from Whirlpool EMEA Women’s...
Whirlpool EMEA: The return of “Moments not to be Wasted”
The 2nd edition is involving over 900 schools in Italy, Poland and Slovakia. More than 900 schools and 640,000 people (students, teachers and families) in Italy, Poland and Slovakia are involved in the 2nd edition of Moments not to be Wasted, the edutainment project...
Whirlpool is celebrating another milestone as proudly South African brand KIC reaches new heights through innovative products and geographic expansion
With a proud South African heritage, major home appliances brand KIC has become an integral part of the country’s success story. As the market leader in the local refrigeration space1, Whirlpool Corporation markets KIC in thirteen countries across southern Africa,...
KitchenAid at Ambiente 2018 in Frankfurt
Earlier this month, KitchenAid took part in Ambiente Fair in Frankfurt, the most important trade fair for international consumer goods, with over 4,441 exhibitors from 89 countries and 81 per cent coming from outside Germany, 2018 was the most...
#PlacesthatMatter: Łódź, Poland
Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017 It is written “Łódź” but it is pronounced “uch”. It is written “Poland”, but in the last three centuries it has been Prussia, Germany, Russia and only since the 90s have we come home again. It is us; we are...
Whirlpool reveals the secret to smarter dishwashing
When you’re living an active and exciting life, there’s nothing better than discovering clever tricks to getting more out of your days. It’s all about living smarter – saving time on the ordinary and everyday so you can focus on the extraordinary and extra special!...
Whirlpool and KitchenAid win 4 Prestigious iF Awards for Outstanding Design
Ten products from Whirlpool and KitchenAid have been honored with coveted iF Labels at the iF DESIGN AWARD 2018, one of the world’s foremost design competitions. Two awards were received for Whirlpool’s premium appliance cooking suites, the W Collection W11 range –...
#PlacesthatMatter: Poprad, Slovakia
Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017 We have always been at the centre of important communication routes and great historical destinies. We have always been strategic, ever since 1256, when the name Poprad appears for the first time in official...
Whirlpool EMEA certified Top Employers Europe 2018
Whirlpool EMEA (Europe, Middle East and Africa) has been awarded for the second year in a row the prestigious Top Employers Italy and, for the first year, Top Employers Europe, having been certified in at least five European countries (Italy, Poland, UK, France and...
#PlacesthatMatter: Comunanza, Italy
One of us, as a child, worked in the field where the factory was later built. Many of us saw the first stone laid. This is just to say that we have roots in this factory, as we do with our land. And for years we have also been deeply attached to our founder. Vittorio...
Ryme Dembri nominated Vice President Human Resources of Whirlpool EMEA
Ryme Dembri is the new Vice President (VP) Human Resources of Whirlpool Europe, Middle East and Africa (EMEA). In her role, Ryme will report directly to Esther Berrozpe, President of Whirlpool EMEA and Executive Vice President of Whirlpool Corporation. Ryme Dembri has...
#PlacesthatMatter: Cassinetta, Italy
We’ve printed it on a poster, an x on a yellow background and a few words: “We’ve always done it this way”. And below, in smaller print, “The most dangerous phrase in business”. If we had always done it in the same way, we would still be living in the Neolithic pile...
#PlacesthatMatter: Wrocław, Poland
Photo credits: Alessandro Imbriaco, #PlacesthatMatter 2017 There is a time in everyone’s life when everything is perfect: in winter, under a glassy sky, walking together along the banks of the River Oder whose waters reflected the two bell towers of St John’s...