This summer, Hotpoint is launching the Fresh Thinking for Forgotten Food campaign alongside Jamie Oliver, encouraging consumers to think differently about their leftovers and reduce their food waste. Hotpoint’s research has revealed that despite being concerned about reducing food waste, every UK household is throwing away £271.44 of edible food every year, with a quarter of Brits admitting they waste food simply because they forget what they have in their fridge.
From the research, Hotpoint found the top 10 most commonly forgotten foods in the UK, with bread, bagged salad and fresh vegetables topping the list. The nation’s top 10 most wasted foods:
- Bagged salad
- Fresh vegetables
- Cooked leftovers
- Fresh fruit
Starting later this month at Camp Bestival in Dorset, Hotpoint’s Fresh Thinking Roadshow, which includes a mobile teaching kitchen, will tour the country to teach the nation simple but effective food hacks that can cut food waste, save money and create delicious recipes. Hotpoint will be recruiting members of the public to submit their leftover recipes, which will later feature on Hotpoint.co.uk. Other locations include Bristol, Manchester, Glasgow and Essex where people can get involved in all the fun activities for free.
The finale of the campaign will see a pop-up café open for three days in early October. Situated in London, the Hotpoint run café will be officially opened by Jamie Oliver, offering a tasting menu of recipes submitted by the public which centre on the top 10 most wasted foods. All proceeds will be donated to FoodCycle, a charity fighting food waste, food poverty and loneliness.
Visit Hotpoint.co.uk for more details.