Innovation
Our legacy proves we are driven by intellectual curiosity and innovation.
With 110 years of industry-firsts and game-changing products, we’ve never scaled back on our investments in innovation and product development. The ability to see beyond the current needs and behaviors of our consumers to create solutions that address how to improve their lives at home, permeates our culture. World Class Manufacturing, IoT, environmental and social responsibility, leading-edge design, craftsmanship, and digital technologies drive innovation at Whirlpool Corporation.
2023 iF Design Award Winner
Whirlpool Corporation is proud to announce that 7 products among our Whirlpool, Hotpoint and KitchenAid brands triumphed for exceptional product design by winning the internationally prestigious iF Design Award 2023. The awards seek out the year’s best products, with...
Designing optimism with KitchenAid brand Color of the Year ‘Hibiscus’
A behind the scenes look at how Hibiscus reflects society's want of optimism KitchenAid brand’s Color of the Year, Hibiscus, is vibrant, bold and lush. Designers at Whirlpool Corporation see it as a reflection of how society has overcome so many obstacles in recent...
Whirlpool Corporation recognized by RepTrak in the Global RepTrak 100 for the eleventh consecutive year
The list recognizes 100 companies with the best corporate responsibility reputations in the world Whirlpool Corporation announced today that is has been included in the Global RepTrak 100 for 2023, which recognizes companies for their ability to build and communicate...
Whirlpool Corporation named one of Fortune’s Most Innovative Companies for 2023
Whirlpool Corporation has been recognized by Fortune as one of America's Most Innovative Companies in 2023. The inaugural list celebrates companies that have demonstrated success across three areas, including product innovation, process innovation, and innovation...
Say hi to Hibiscus, KitchenAid brand unveils Color of the Year 2023
Whirlpool Corporation’s iconic KitchenAid brand is turning heads and attracting consumers with the release of its 2023 Color of the Year. It’s bold. It’s lush. It’s countertop couture. And it embodies the energy-boosting hues that are springing to life in art, design...
Whirlpool Corp. female engineers and designers put up big patent numbers
A report from the U.S. Patent and Trademark Office shows that Berrien County, Michigan, where Whirlpool Corp.’s Global Headquarters is located, was identified as the top county for women inventors that patent in the technology field of “textiles.” This category...
How Whirlpool Corp. solved the problem of pet hair with the Maytag brand Pet Pro laundry system
When Whirlpool Corporation's advanced development group and consumer scientists saw a need to serve pet owners and solve their laundry problems, the Maytag® Pet Pro laundry system was launched. See the science behind this brilliant innovation that now has...
Whirlpool Corp. announces plans to bring Matter support to its smart appliance models and joins Matter working group focused on appliances
Whirlpool Corp. has announced that it is taking steps toward making smart appliances work more harmoniously in home ecosystems by announcing support for Matter, the gold standard of smart home connectivity. Whirlpool Corp. will also be an active member of the Matter...
Maytag brand launches first laundry pair engineered for homes with pets
The new Maytag® Pet Pro System, designed to visibly remove pet hair, helps pet owners conquer pet hair like a pro The washer with a built-in Pet Pro Filter removes 5x more pet hair[1], while the XL lint trap in the dryer traps and removes loads of pet hair...
Innovation Firsts
Many follow Whirlpool Corporation, but our purposeful innovation has launched these industry “firsts”
