Innovation

With 110 years of industry-first innovations and game-changing products, our legacy proves we are driven by intellectual curiosity and innovation. Yet without standing on our laurels, we’ve never scaled back on our investments in innovation and product development. The ability to see beyond the current needs and behaviors of our consumers to create solutions that address how they will purchase, interact with and use our products for decades to come, permeates our culture. World Class Manufacturing, IoT, leading-edge design, craftsmanship and digital technologies drive innovation to improve life at home.

Innovating to make life easier at home

Innovating to make life easier at home

Whether it's the look, feel, sight or sound of an appliance, see how Whirlpool Corporation's User Experience Team uses innovation to help design appliances that improve people's lives at home and simplify chores in the kitchen and laundry room. "We don't want to do...

The new Whirlpool App is now available!

The new Whirlpool App is now available!

Whirlpool brand’s mobile app just got even better for 2021, with a completely new app on both Android and iOS devices. The team at Whirlpool Corporation’s flagship brand is calling this refresh “Whirlpool App 2.0.” “As the name denotes, it's an entire revamp of the...

How We Are Using Virtual Reality to Innovate

How We Are Using Virtual Reality to Innovate

 Virtual reality in the design process assures that engineering specifications are consistent and correct at Whirlpool Corporation. Watch how design parameters are met to meet consumer needs and improve life at home.

Life at Home in 2020: Behind the Scenes

Life at Home in 2020: Behind the Scenes

Our appliances are the soundtrack to real lives. Earlier this year, we asked our employees to send us pictures of their lives at home during 2020. The images they shared revealed the reality of what life at home has been like this year, with all its ups and downs...

Innovation Firsts

Many follow Whirlpool Corporation, but our purposeful innovation has launched these industry “firsts”