Innovation
Our legacy proves we are driven by intellectual curiosity and innovation.
With over 110 years of industry-firsts and game-changing products, we’ve never scaled back on our investments in innovation and product development. The ability to see beyond the current needs and behaviors of our consumers to create solutions that address how to improve their lives at home, permeates our culture. World Class Manufacturing, IoT, environmental and social responsibility, leading-edge design, craftsmanship, and digital technologies drive innovation at Whirlpool Corporation.
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2023 iF Design Award WinnerMay 5, 2023 -
Designing optimism with KitchenAid brand Color of the Year ‘Hibiscus’Apr 5, 2023 -
Whirlpool Corporation recognized by RepTrak in the Global RepTrak 100 for the eleventh consecutive yearApr 3, 2023 -
Whirlpool Corporation named one of Fortune’s Most Innovative Companies for 2023Mar 29, 2023 -
Say hi to Hibiscus, KitchenAid brand unveils Color of the Year 2023Feb 9, 2023 -
Whirlpool Corp. female engineers and designers put up big patent numbersDec 20, 2022 -
How Whirlpool Corp. solved the problem of pet hair with the Maytag brand Pet Pro laundry systemNov 6, 2022 -
Whirlpool Corp. announces plans to bring Matter support to its smart appliance models and joins Matter working group focused on appliancesNov 4, 2022 -
Maytag brand launches first laundry pair engineered for homes with petsAug 26, 2022
Innovation Firsts
Many follow Whirlpool Corporation, but our purposeful innovation has launched these industry “firsts”
1st Electric Wringer Clothes Washer
1st Iconic KitchenAid® Stand Mixer
1st Bottom-Freezer Refrigerator
1st Side-by-Side Refrigerator
1st Space Kitchen Developed for the U.S. Government
1st Self-Ventilated Cooktop
1st Countertop Microwave Oven
1st 24-Hour Customer Toll Free Service Support Program
1st Energy/Water-Efficient Top Load Washer
1st Large Capacity Front-Load Washer in the U.S.
1st Induction Double Oven Freestanding Range