Welcome to Whirlpool Corporation
Life at home has always been at the heart of our business.
111 Years of History
Our founding families’ companies began in the United States, Brazil, Italy, Canada, India, Germany and France.
From Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil. We continue to be inspired by Louis Jenn, who rejected the status quo to create the first downdraft range for JennAir brand, and Vittorio Merloni who founded the premier European appliance brand, Indesit. We’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.
Our Vision
Be the best kitchen and laundry company, in constant pursuit of improving life at home.
Our Mission
Earn trust and create demand for our brands in a digital world.
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, Yummly and InSinkErator. In 2022, the company reported approximately $20 billion in annual sales, 61,000 employees and 56 manufacturing and technology research centers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
2022 Annual Report
Our Values
are the driving force behind everything we do and they were with us from the very beginning. They are the heart of our success. They guide how we lead and run our business and keep us grounded as we work to serve and achieve our vision.
INTEGRITY
RESPECT
INCLUSION & DIVERSITY
ONE WHIRLPOOL
SPIRIT OF WINNING
54 manufacturing and technology research centers
At Whirlpool Corporation, we innovate for homes and people with real needs –
reaching many countries around the world through our unrivaled brands.
Fast Facts
As a company that is both global and local, we are steadfast in our commitments to our communities and the planet. A strong purpose behind everything we do keeps our people, products, and services focused on improving life at home.
$20 Billion
in sales
61,000
global employees
Zero Waste
to landfill gold or platinum status
95%
of waste from operations is recycled
$1 Billion+
invested in capital and R&D in 2022
1 in 3
employees volunteer
$136M+
to Habitat for Humanity and support programs in the past 23 years
300+
nonprofits impacted globally
80%
products sold in U.S. are assembled in U.S.
10
U.S. production plants