Our Company
Our Vision at Whirlpool Corporation
Be the best kitchen and laundry company, in constant pursuit of improving life at home.
110 Years of History
Founding Families’ Companies began in US, Brazil, Italy, Canada, India, Germany and France
We’ve always been a company of innovators, from Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil.
We’re inspired by Louis Jenn, who rejected the status quo to create the first downdraft range and Vittorio Merloni who founded the premier European appliance brand, Indesit. It is through the energy of their entrepreneurial spirit that we have become the world’s leading kitchen and laundry appliance company. We’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Vision
Be the best kitchen and laundry company, in constant pursuit of improving life at home.
Mission
Earn trust and create demand for our brands in a digital world.
Values
INTEGRITY
RESPECT
INCLUSION & DIVERSITY
ONE WHIRLPOOL
SPIRIT OF WINNING
54 manufacturing & technology research centers
We don’t innovate for the sake of a new bell or whistle, we make sure our innovation is purposeful–a feature that will make our consumer’s life easier. It’s a unique approach to products, collaborations and services that create sustained value. The world is continually changing with new opportunities and demands and we are at the forefront by being dedicated to innovation.
Our values are the driving force behind everything we do. Respect, integrity, inclusion and diversity, teamwork and the spirit of winning propel our teams to excellence. We funnel these values into creating the best consumer appliances, but we also bring them to how we think about the world around us. We care about the communities where we live and work, so much so that 1 in 3 employees volunteer. As a company that is both global and local, we are committed to taking care of our neighborhoods and the planet. Reducing the amount of water and energy that our products use, designing zero waste to landfill manufacturing plants, and using solar and wind to help power our facilities are all part of our responsibility to conserve the earth’s resources. Having a strong purpose behind everything we do keeps our people, products, and services focused on improving lives.
1 in 3 employees volunteer
300+ nonprofits impacted globally
Net Zero emissions in our plants and operations by 2030
Innovation At The Pace Of Life
We create purposeful technology that helps free up your schedule for what really matters. We feel that our products should positively impact your life right now, otherwise it’s just technology for the sake of technology. Our brands and products help you appreciate today with an eye towards tomorrow.
Careers at Whirlpool Corporation
Our employees make all the difference in the world. Their diverse and brilliant minds are the reason we’re invited into homes all over the globe.
Global Locations
Our global business locations drive innovation, create quality products and diverse brand portfolios based on differentiated consumer needs in the regions they serve.
Innovation
Creating purposeful products that help people enjoy life fuels all that we do. And we promise to continue innovating at an industry-leading level with you in mind.