Our Company

Whirlpool Corporation (NYSE: WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centers in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found on FacebookTwitter, LinkedIn, Instagram and YouTube.

Whirlpool Corp Annual Report Cover - 2018

2018 Annual Report

Interactive Website


100+ Years of History

Founding Families’ Companies began in US, Brazil, Italy, Canada, India, Germany and France

We’ve always been a company of innovators, from Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil.

We’re inspired by Louis Jenn, who rejected the status quo to create the first downdraft range and Vittorio Merloni who founded the premier European appliance brand, Indesit. It is through the energy of their entrepreneurial spirit that we have become the world’s leading manufacturer of major home appliances. We’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.


Our brands serve consumers in every region of the world. We have a differentiated brand portfolio using regional consumer insights to meet the different consumer lifestyle needs. Our brands target over 90% of consumers across the globe.


We are always looking for new opportunities to grow. We collaborate with purpose, delivering innovation that expands boundaries for new categories, services and businesses. We continually adapt the latest consumer insights and technology to design and build innovative products that influence trends. And it pays off—the employees in our 65 manufacturing, research and design centers spark ideas that lead to more than 70 million products sold every year. You might think it’s enough for us to be the world’s leading manufacturer of major home appliances, but at Whirlpool Corporation, we never stop finding new ways to create demand and earn trust.

$21 billion in sales

92,000 employees

68 million+ products sold annually


65 manufacturing & technology research centers

We don’t innovate for the sake of a new bell or whistle, we make sure our innovation is purposeful– a feature that will make our consumer’s life easier. It’s a unique approach to products, collaborations and services that create sustained value. The world is continually changing with new opportunities and demands and we are at the forefront by being dedicated to innovation.


Our values are the driving force behind everything we do. Respect, integrity, inclusion and diversity, teamwork and the spirit of winning propel our teams to excellence. We funnel these values into creating the best consumer appliances, but we also bring them to how we think about the world around us. We care about the communities where we live and work, so much so that 1 in 3 employees volunteer. As a company that is both global and local, we are committed to taking care of our neighborhoods and the planet. Reducing the amount of water and energy that our products use, designing zero waste to landfill manufacturing plants, and using solar and wind to help power our facilities are all part of our responsibility to conserve the earth’s resources. Having a strong purpose behind everything we do keeps our people, products, and services focused on improving lives.

1 in 3 employees volunteer

267,000 volunteer hours invested annually

Zero manufacturing waste targeted in 2020

300+ nonprofits impacted globally

Innovation At The Pace Of Life

We create purposeful technology that helps free up your schedule for what really matters. We feel that our products should positively impact your life right now, otherwise it’s just technology for the sake of technology. Our brands and products help you appreciate today with an eye towards tomorrow.

Best Employer for Diversity 2019

Source: Forbes

World's Most Admired Company

Source: Fortune Magazine

Our Strategic Architecture


Be the best kitchen & laundry company, in constant pursuit of improving life at home


Earn trust and create demand for our brands in a digital world


Whirlpool Corporation Value – Respect


Whirlpool Corporation Value – Integrity


Whirlpool Corporation Value – Diversity and Inclusion


Whirlpool Corporation Value – Teamwork


Whirlpool Corporation Value – Spirit of Winning


Careers at Whirlpool Corporation

Careers at Whirlpool Corporation

Our employees make all the difference in the world. Their diverse and brilliant minds are the reason we’re invited into homes all over the globe.

Invested in America

Global Locations

Our global business locations drive innovation, create quality products and diverse brand portfolios based on differentiated consumer needs in the regions they serve.


Creating purposeful products that help people enjoy life fuels all that we do. And we promise to continue innovating at an industry-leading level with you in mind.