Maytag, Whirlpool and Yummly Brands Announce TWICE VIP Award Wins

Three of Whirlpool Corporation’s brands earned kudos from the seventh edition of the TWICE VIP Awards, the leading voice in the consumer electronics industry. Maytag brand’s new dishwashers with Dual Power Filtration and top-load washer line with the Extra Power button were announced winners, as well as Whirlpool brand’s Smart Capable Top Load Dryer, which landed the top honor in the Major Appliances, Top Load Dryer category. Compatible with select Whirlpool brand cooking appliances, the Yummly App was also lauded, having been awarded the top home appliance for Meal Prep in the Smart Home Hub category. Together, these innovative products create a capable, connected home.

“One of the unique things about the TWICE Awards is that they are voted on by industry leaders who recognize greatness and innovation,” said Allison Gillespie, senior Maytag brand manager. “Winning multiple TWICE VIP Awards proves that Maytag brand’s dependable appliances resonate with both consumers and distributors, and we’re honored to win alongside some of the best brands in the business, including Whirlpool and Yummly, who won in other categories.”

We pride ourselves on creating innovative home products that help ease the household tasks of cooking, cleaning and washing, and it is very humbling to know that industry leaders agree.”

“We genuinely want our consumers to have appliances in their homes that make it a little easier to look after their families, and that is reflected in our designs” said Nelly Martinez, senior brand manager at Whirlpool brand. “Being recognized by such a respected industry authority reminds us all at Whirlpool brand why we work hard to deliver innovations that make a difference. We pride ourselves on creating innovative home products that help ease the household tasks of cooking, cleaning and washing, and it is very humbling to know that industry leaders agree. It feels really good to be selected as a top brand by TWICE.”

TWICE is the only publication to host awards voted on exclusively by consumer tech retailers and distributors. Its VIP Awards are held annually, giving its audience the opportunity to honor the products and services with the potential to make the biggest difference in the industry. You can learn more about the awards on www.twiceawards.com.