Brand and Product

Virtual simulation helped Whirlpool Corp. to design a true third-rack dishwasher
Jun 7, 2022 | Brand and Product , Innovation
Process saves time, money, and improves quality for consumers. Modern manufacturing has come a long way in the 110 years that Whirlpool Corp. has been doing business. In those early days, engineers would invent products through multiple rounds of trial and error,...
Whirlpool brand top load washer with 2-in-1 Removable Agitator lets people ‘do their wash the way they want’
Apr 13, 2022 | Brand and Product , Innovation
As the story goes, Whirlpool Corporation’s Global Product Organization VP Pam Klyn was home for the holidays with her family and was asked questions by her mother about buying a new washer an experience many employees often run into during family events. She had a...
Jennifer Garner joins the KitchenAid brand team
Mar 30, 2022 | Brand and Product
KitchenAid brand and Jennifer Garner team Up to share how easy it is to make everyday favorites stand out. Jennifer Garner loves taking everyday favorites up a notch with KitchenAid brand small appliances, so it’s about time the friendship became official. As the...
How We Are Using Virtual Reality to Innovate
Feb 15, 2022 | Brand and Product , Innovation
Virtual reality in the design process assures that engineering specifications are consistent and correct at Whirlpool Corporation. Watch how design parameters are met to meet consumer needs and improve life at home.
KitchenAid brand’s 2022 new color of the year: uprooting the ordinary
Feb 11, 2022 | Brand and Product
Whirlpool Corporation’s KitchenAid brand has championed the power of color to fuel creativity since introducing the first Stand Mixer colors in 1955. Today our brand’s Color of the Year taps global trends to capture the current moment and inspire makers around the...
Learn how and why Whirlpool Corporation developed Swash brand, its own line of laundry detergent
Jan 12, 2022 | Brand and Product , Innovation
With an 8X concentration that can tackle 83 loads of laundry, and a smaller, recyclable, bottle with an easy to use precision-dosing cap, Swash® Laundry detergent helps in improving life at home for our consumers. Watch to learn from Detergent Chemist Tony...

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