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Whirlpool brand top load washer with 2-in-1 Removable Agitator lets people ‘do their wash the way they want’Apr 13, 2022 | Brand and Product , InnovationAs the story goes, Whirlpool Corporation’s Global Product Organization VP Pam Klyn was home for the holidays with her family and was asked questions by her mother about buying a new washer an experience many employees often run into during family events. She had a...
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Jennifer Garner joins the KitchenAid brand teamMar 30, 2022 | Brand and ProductKitchenAid brand and Jennifer Garner team Up to share how easy it is to make everyday favorites stand out. Jennifer Garner loves taking everyday favorites up a notch with KitchenAid brand small appliances, so it’s about time the friendship became official. As the...
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How We Are Using Virtual Reality to InnovateFeb 15, 2022 | Brand and Product , InnovationVirtual reality in the design process assures that engineering specifications are consistent and correct at Whirlpool Corporation. Watch how design parameters are met to meet consumer needs and improve life at home.
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KitchenAid brand’s 2022 new color of the year: uprooting the ordinaryFeb 11, 2022 | Brand and ProductWhirlpool Corporation’s KitchenAid brand has championed the power of color to fuel creativity since introducing the first Stand Mixer colors in 1955. Today our brand’s Color of the Year taps global trends to capture the current moment and inspire makers around the...
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Learn how and why Whirlpool Corporation developed Swash brand, its own line of laundry detergentJan 12, 2022 | Brand and Product , InnovationWith an 8X concentration that can tackle 83 loads of laundry, and a smaller, recyclable, bottle with an easy to use precision-dosing cap, Swash® Laundry detergent helps in improving life at home for our consumers. Watch to learn from Detergent Chemist Tony...
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Whirlpool Corporation poll reveals what consumers really want — Innovations that improve life at home and the planetJan 5, 2022 | Brand and Product , InnovationA new Whirlpool Corporation study shows that consumers really want innovations that improve their lives at home. With the world’s largest consumer electronics event kicking off this week, many new stylish and high-tech gadgets will be revealed to the world....
Whirlpool Corporation Named A Top Corporate Citizen of 2024