Leveraging More Than a Century of Laundry Experience, Whirlpool Corporation Releases Swash™ Laundry Detergent

Welcome to the Whirlpool Corporation Family Swash Detergent Welcome to the Whirlpool Corporation Family Swash Detergent

World’s Leading Kitchen and Laundry Appliance Company enters new product category with detergent launch, available exclusively on Amazon

Whirlpool Corporation, the world’s leading kitchen and laundry appliance company, is launching today, its first-ever liquid laundry detergent: Swash™, The Smart Way to Wash. Since 1911, no one knows laundry better than Whirlpool, and the launch of Swash marks the company’s entry into the liquid laundry detergent category.

“At Whirlpool Corporation, we’ve found that many people wash clothes with the idea that more detergent means cleaner laundry, when in fact using more detergent than you need can leave residue on clothing as well as build-up in your washer,” says, Danielle Antonelli, Senior Brand Manager for Swash. “We saw a real need to provide consumers with a product that makes it easy to get the right amount of detergent for every load while also helping boost your washer’s ability to fight stains.”
Swash believes in the art and science of cleaning. Thanks to the Precision Pour Cap, Swash dispenses the detergent for you, so you only pour what you need, while the ultra-concentrated formula gets 4x more loads with the same amount of detergent.* The pre-measured dose not only cleans your clothes, it limits residue and other build-up in your washer.

We’ve found that many people wash clothes with the idea that more detergent means cleaner laundry, when in fact using more detergent than you need can leave residue on clothing as well as build-up in your washer.

“Swash helps you achieve an exceptional clean every time,” says Antonelli. “With a pre-measured dose of detergent you don’t just clean, you care for your clothes. It’s a new way of washing based on a revolutionary idea to use what you need.”

With more than 100 years of laundry experience, Swash laundry detergent allows consumers to clean and care for their clothes.

  • Precision Pour Cap: No more guessing. The Precision Pour Cap dispenses the amount of detergent needed for regular size loads in just one squeeze. No more, no less./li>
  • Ultra-Concentrated: This ultra-concentrated detergent washes up to 83 regular loads. It’s 8x concentrated so you need less than regular detergent. It can be used in all machines.
  • Helps Fight StainsSpecially designed to help boost your washer’s ability to fight stains.
  • Scents: With three fragrance options, including unscented, your clothes will smell fresh and clean.
    • Pure Linen: Refresh your clothes with a classic, clean scent you love to put on.
    • Free & Clear: No perfumes, fragrances or dyes for a simple solution.
    • Simply Sunrise:  Energizes your day and helps you get out on the right foot.

The newly introduced Swash™ detergent is now available exclusively on Amazon. To learn more about The Smart Way to Wash, visit Swash Official on Facebook, Instagram, Pinterest and YouTube, or www.swash.com.