Collage of images featuring Whirlpool Corporation's award winning booth design

Whirlpool Corporation is proud to announce that the company’s booth at the 2022 NAHB International Builder Show (IBS) was awarded gold honors by the Hermes Creative Awards. The international competition is one of the oldest and largest creative competitions in the world. The creative work behind the booth presentation was a collaboration with 2.718 Marketing.

The booth concept centered around the Whirlpool Corporation Manifesto campaign, which demonstrated its commitment to the builders by addressing their concerns head-on. This campaign informed the direct messaging and audience-specific imagery that filled the booth.

The booth featured large-print reasons to believe in Whirlpool Corporation’s comprehensive service offerings, alongside highly-saturated imagery that highlighted builders and designers in real work situations and the positive impact they have on the lives of their customers. Other notable details inside the booth answered the question “Why Whirlpool?” including:

  • Purposefully-designed kitchens that brought product features to life, creating an omnichannel experience on the show floor with QR codes to learn more about the appliances
  • Kitchen and laundry spaces that demonstrated complete, holistic solutions and showcased how they solve problems
  • Welcoming and private spaces to enable relationship-building with customers

With over 6,500 entries from across the U.S. and around the world, the Hermes Creative Awards are a world-renowned symbol of excellence for creative professionals. Hermes Creative Awards recognizes the industry’s best publications, branding collateral, websites, videos, advertising, marketing, and communication programs submitted by agencies, corporate marketing and communication departments, PR firms, graphic design and production companies, web and digital creators and individual makers.

To learn more about Whirlpool Corporation and its portfolio of brands, visit