Bauknecht Collection, Winner of IF Design Award

Whirlpool Corporation Products Win Coveted Red Dot Design Awards for High-Quality Design

Red Dot Winner Whirlpool Corporation

Whirlpool and Bauknecht products have been named among the best products of the year at the Red Dot Awards 2020. Distinguished Red Dot labels were awarded to 9 of the brands’ products, including the Whirlpool W Collection W9 Black Fiber Built-In Oven and Microwave Oven, the Bauknecht Class 11 Built-In Suite and the Whirlpool W5 Induction Hob and Vertical Hood.

The ‘Red Dot Award: Product Design’ is recognized as one of the world’s most prestigious design competitions. Guided by the motto “in search of good design and innovation”, this year’s international jury of 40 designers, leading academics and respected journalists carefully evaluated thousands of entries. Whirlpool and Bauknecht products were selected among 6,500 entries from 60 countries to receive a coveted Red Dot label for their high-quality design.

The winning appliances from the Whirlpool and Bauknecht brands embody Whirlpool Corporation’s vision to continuously improve life at home for its consumers, with progressive design and innovation at the forefront of its product offering.

“It is truly an honor to receive prestigious Red Dot Awards for nine of our products, recognizing Whirlpool’s global leadership in design excellence,” said Gilles Morel, President of Whirlpool Europe, Middle East and Africa (EMEA) and Executive Vice President of Whirlpool Corporation. “Meaningful design is ultimately about understanding and anticipating people’s needs and aspirations. At Whirlpool, we truly put our consumers at the heart of everything we do, especially when it comes to product design. Now more than ever, as we all face unprecedented situations, Whirlpool is committed to improving people’s lives at home by creating innovative home appliances of the utmost quality and performance.”


Whirlpool W Collection W9 Black Fiber Built-In Oven & Microwave Oven


Part of Whirlpool’s W Collection Black Fiber Suite of premium appliances, the winning W9 Built-In Oven and Microwave Oven are designed for contemporary homes, where kitchen and living spaces increasingly overlap. Thanks to Whirlpool’s advanced 6TH SENSE technology, the appliances in the suite can sense, monitor and optimize their performance, for improved results and efficiency. With the oven and microwave oven, for example, users can select recipes and control and monitor cooking progress from a smartphone or tablet via Whirlpool’s pioneering 6TH SENSE Live app. The sophisticated suite of appliances reflect the contemporary desire for exceptional aesthetics, alongside leading edge features and outstanding performance.


Hence, the appliances have been designed to reward everyday use and to please aesthetically, introducing new colors, finishes and materials to suit modern, multipurpose spaces.The design blends seamlessly with modern styles and presents a fusion of minimalistic, black stainless steel with a warm texture that is inspired by nature. Black glass surfaces reflect the environment – a polished look that is appealingly contrasted by matte black fiber cladding.


Bauknecht Class 11 Built-In Suite

The winning products of the Bauknecht Class 11 Built-In Suite include the Oven, Microwave Oven, Steam Oven, Platewarmer and Sous Vide Vacuum Drawer. The stylish suite of kitchen appliances offers an outstanding combination of flexible functions, proven performance and authentic design, offering sophisticated user experiences through advanced interfaces and features. The aesthetic of Bauknecht’s built-in suite – carefully designed to enhance user interaction for excellent results – reflects trends in contemporary living and modern style inspired by geometric kitchen design. Every detail comes from the careful combination of aesthetic refinement and functionality, such as dark glass facades and fully integrated handles, which provide a flush installation into the kitchen cabinetry.


The user experience is designed to delight even the more talented home cooks with advanced cooking functions; high-resolution displays provide assisted cooking modes that intuitively guide the user through their selected program, memorize their routines and suggest perfect settings according to desired results. Wi-Fi connectivity enables recipe settings to be downloaded and sent to the appliance, saving effort and enhancing culinary results.


Whirlpool W5 Induction Hob and Vertical Hood


The new Whirlpool Induction Hob and Vertical Hood are designed to make the most out of time and match consumer needs in the kitchen perfectly, while adding a sophisticated aesthetic to modern homes.

The elegantly designed hood has an easy-to-clean full glass, rear painted, vertical surface. The touch control UI with cooking functions allows you to select the right aspiration power for any preparation, enabling you to achieve consistently great results. The Induction Hob heating zones are highlighted with a dual-colored graphic coherent with Whirlpool brand language. Thanks to the 6TH SENSE Technology, there are no complicated features to understand or handle: only those that are intuitive and useful for consumers to achieve perfect cooking results, effortlessly, so there is more time to enjoy the things that matter the most.



Keeping design and performance at core, our Whirlpool and Bauknecht brands will continue to surprise you this 2020!