Privacy Commitment

At Whirlpool, we hold privacy in the highest regard, understanding its fundamental importance in today’s interconnected world. As a leading company in the home appliance industry, we are committed to providing you not only with cutting-edge products but also with a robust commitment to safeguarding your personal data.

This commitment extends across all our global operations, where we adhere to all relevant privacy laws, ensuring a consistent standard of protection for your data, regardless of your location. Among others, Whirlpool complies with privacy laws such as the California Consumer Privacy Act of 2018, the implementing legislation and regulations of the European Union member states under the European Union General Data Protection Regulation (EU) 2016/679, and the Brazilian General Data Protection Law – Law No. 13,709/2018.

We firmly believe that individuals should have control over their information and to gain and maintain your trust, we strive to offer you the flexibility to make choices that align with your preferences, whether it’s opting in or opting out of specific data processing aspects.

Internally, we have implemented a series of meticulous policies to regulate said commitment and the various facets of data management. From usage policies that define how your information is collected, utilized, shared, or retained, to protocols that allow us to respond to your privacy requests or a data breach, we have each aspect under control when it comes to safeguarding your data. That, among others, includes a Privacy Governance Policy, Privacy by Design and Risk Assessment Policy, Data Retention Policy, and Cookie Policy. Our Privacy and Security team is at the forefront of these efforts, overseeing and executing compliance initiatives to meet the highest standards. This team collaborates closely with our highest management, through a quarterly Global CyberSecurity and Privacy Steering Committee, which provides additional oversight to ensure that privacy and security remain top priorities in our organizational agenda. Additionally, to ensure the accuracy of all measures taken, we regularly audit all the policies and procedures in place.

Consistent with this commitment, we have developed Privacy Notices that describe the personal information that Whirlpool, together with its affiliates and subsidiaries, collects about you, how we use such information, and the choices that you can make regarding your information. For those seeking more detailed insights, we encourage you to explore the Privacy Notice that applies to you. In case of any material changes to the Notices, we will notify you in our goal to ensure full transparency.

Your trust is the cornerstone of our relationship, and we are steadfast in our commitment to protecting your privacy across all dimensions of our operations.
 

Our Webforms

Residents of California, Colorado, Connecticut, Utah, Virginia, and Canada can utilize the Data Access webform to make data access requests as described in our Privacy Notice.

All consumers, regardless of residency, may utilize the Data Deletion webform, and the Do Not Sell or Share My Personal Information webform as described in our Privacy Notice.

For more information on additional rights, request methods, and instructions, please review our Privacy Notice.