Brandspark® International Once Again Names Whirlpool and Maytag Most Trusted Washer / Dryer Brands; Whirlpool Most Trusted Dishwasher Brand
Whirlpool and Maytag remain some of the most trusted brands in America, according to the results of a new national survey.
BrandSpark International, a leading international research firm, recently surveyed over 18,000 American shoppers to discover which brands consumers trust the most. Among the winners of this year’s BrandSpark Most Trusted Awards in the USA are Whirlpool and Maytag brands in the Washer / Dryer category and Whirlpool brand in the Dishwasher category. Both brands claimed the same awards in 2019.
“We are thrilled to once again be recognized by the BrandSpark Most Trusted Awards,” said Laura Fletty, communications brand manager for Whirlpool brand. “This acknowledgement reinforces Whirlpool brand’s dedication to our consumers to deliver reliable and innovative appliances designed to remove complexity and help them care for the ones they love.”
According to BrandSpark, “Shoppers determined the BrandSpark Most Trusted Awards winners for 2020 through their ‘top of mind’ unaided responses for the brand they trust most in categories they had shopped.” The 176 categories range from groups including Food & Beverage, Health, Beauty, Household, Pet, Home Goods, and Tech. BrandSpark says the results are ranked based on volume of mentions, and ties are declared if the margin of victory is within three percent.
“Receiving a BrandSpark Most Trusted Award for two consecutive years is a testament to Maytag brand’s commitment to building powerful appliances consumers can depend on,” said Kelly Roche, communications brand manager for Maytag brand.
This year, BrandSpark partnered with news magazine brand Newsweek to help present the 2020 BrandSpark Most Trusted Award winners. Click here to see the full list.
The BrandSpark Most Trusted Awards are just some of the top honors that have been presented to Whirlpool Corporation and its brands around the world this year. In March, Whirlpool and Bauknecht brands received distinguished Red Dot Design Awards for nine products; In February, six prestigious iF Design Awards were presented to KitchenAid, Whirlpool, and Bauknecht brands for new products and product suites; and in January, Fortune Magazine included Whirlpool Corporation on its list of World’s Most Admired Companies, marking a full decade of consecutive recognition.