Operating Excellence

A mission to create demand and earn trust every day.



At Whirlpool Corporation, we define Operating Excellence as doing the basics extraordinarily well — every day, every time. We do what we say we’re going to do and we do it with passion, without making excuses. Operating Excellence is how we turn our ideas into reality and then get products to consumers’ homes. It’s the connection point, the tangible interaction between us and the people who sell and use our products.

Maintaining confidence with current consumers and attracting new ones requires doing things the right way ­— with excellence in innovation, quality and speed. We continuously improve processes and tools, driving productivity while reducing costs. This allows us to innovate faster and deliver the best products around the world.



Within our North America Region (NAR), we require contracted carriers to be SmartWay® certified, helping them move more goods, more miles with lower emissions and less energy. In 2015, we were honored with a SmartWay® Award from the U.S. Environmental Protection Agency as an industry leader in supply-chain environmental performance and energy efficiency.

Through partnerships with the U.S. Department of Energy’s Better Buildings Program and Better Plants Challenge, we initiated a program to provide a global dashboard from each of our plants and facilities to promote energy efficiency, water/waste conservation and benchmarking. This allows for cross-functional global collaboration and best practices sharing.

With the ongoing successful integration of Indesit in Europe and Hefei Sanyo in China, breakthrough creativity and innovations are emerging as diverse teams join together with best-in-class decision making and problem solving.