Innovation

Bringing our best to the world

YOU INSPIRE OUR PRODUCT INNOVATIONS

Learn more about our newest products from around the world

Product of the North America Region

Maytag® Top Load Agitator Washer

LARGEST CAPACITY AGITATOR WASHER

Wash more in less time with the largest capacity agitator washer available at 4.7 cu. ft.

THE BEST AT CLEANING

The PowerWash® cycle drives the Best Cleaning in its class, featuring extra cleaning action and heated water to attack everyday tough stains

EXTRA CLEANING POWER

Deep fill option provides extra water works with the PowerWash® agitator to break up and rinse away crusted-on messes

Product of the Europe, Middle East and Africa (EMEA) Region

Whirlpool® Smartcook Cooktop

A REVOLUTIONARY COOKING EXPERIENCE

The most advanced 6th Sense technology applying SmartSense programmes and temperature sensors for precise cooking of ingredients

FLEXIBLE COOKING SURFACE

Cook anywhere on the completely flexible FlexiCook surface

EVERLASTING SHINE AND SCRATCH RESISTANCE

Advanced nanotechnology glass treatment covers the entire surface making cleaning easy

Product of the Latin America Region

Brastemp® Retro Refrigerator

VINTAGE MEETS CONTEMPORARY

Classic 1950s Brastemp look and feel with modern, energy efficient technology

SPACE MATTERS

The Mini Brastemp Retro offers modular compartments and flexible configurations to personalize the interior

BEYOND THE KITCHEN

Compact and stylish, the Retro offers cooling solutions in the home or office

Product of the Asia Region

Whirlpool® Front-Load Laundry

CONSUMER-INSPIRED INNOVATION

6th Sense SoftMove technology addresses the three primary aspects of care – color, shape and material – for long-lasting beauty of garments

ADVANCED TECHNOLOGY

New advanced Sense Inverter Motor with A+++ energy rating provides a long, efficient running life

CLASS-LEADING DESIGN

Awarded the iF Design Award

INNOVATION STORIES

Our Innovation

Dave Szczupak on Innovation

Casey Tubman on Innovation

Greenville Color Innovation

Manufacturing Matters

LAUNDRY INNOVATION

INVESTED IN AMERICA

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Learn more about our Investments in America

FOCUSED ON WHAT MATTERS – MORE INSPIRED INNOVATIONS

PRODUCTS OF THE NORTH AMERICA REGION

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New KitchenAid Pro Line Blender

INDUSTRY-LEADING POWER

Quickly and easily blends everything from fruit and vegetable smoothies to silky, smooth soups, juices, nut butters, dressings and more with 3.5 peak HP motor.

UNIQUE THERMAL CONTROL JAR

Our exclusive Thermal Control Jar allows you to blend and heat soup in only five minutes, while the outer jar remains cool.

ADAPTI-BLEND™ RECIPE PROGRAMS

Choose one of the three preset programs—smoothies, juices, and soups—and press start. The blender does the rest, stopping automatically when the cycle is complete.

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Whirlpool  brand:  find it all with the easiest refrigerator to organize

AWARD WINNING INNOVATION

Recognized with a Consumer Electronics Show Innovation Award for outstanding design and engineering in consumer products

PANTRY-INSPIRED LAYOUT

Expansive layout features panoramic shelves and unique features to store more

STORERIGHT™ SYSTEM DUAL COOLING

Allows fresh and frozen foods to be maintained at perfect temperatures using sensor technology

PRODUCTS OF THE EUROPE, MIDDLE EAST & AFRICA (EMEA) REGION

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Whirlpool Supreme Clean Dishwasher

SPEEDING UP THE CLEANING CYCLE

Cleans and dries in just 1 hour. The PowerDry cycle  collects humidity from the tub to dry dishes faster.

POWERFUL CLEANING PERFORMANCE

Cuts through the toughest soil while delivering 30% extra loading space with the PowerClean™  Zone.

PREMIUM EXPERIENCE INSIDE AND OUT

Stainless steel details and red accents provide a luxurious look and intuitive design.

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Hotpoint  brand:  authentic design with a sophisticated look

AWARD WINNING DESIGN

The Red Dot jury honored the built-in oven for the contemporary aesthetic of clear linear design

GLASS AND STEEL IN ELEGANT HARMONY

High quality materials and elegant coordinating aesthetics through all appliances of the built-in suite

TECHNOLOGY FOR BEST RESULTS

Technology driven by consumer needs is integrated allowing for consumer creativity and for consistently brilliant results

PRODUCTS OF THE LATIN AMERICA REGION

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Consul Built-In Wall Oven

LARGER CAPACITY PROVIDES FLEXIBILITY

Two shelves and seven adjustment options allow cooking multiple items at the same time to improve meal planning.

WORRY-FREE TIMED SHUTDOWN

The oven timer supports automatic shutdown, providing peace of mind while managing life’s other priorities.

EASY CLEAN

Smooth surfaces and Cleartec technology makes the oven easy to clean with just the pass of a cloth.

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Brastemp  brand:  recognized for six decades of delivering inspirational performance and superior design

Height Adjustable Shelves

Simplified organization even when fully loaded

Folding Shelf

For flexibility with different item sizes

Organizers and Containers

Protect foods with multiple storage combinations

PRODUCTS OF THE ASIA REGION

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New Whirlpool Top Load Washer

CLEANING INNOVATION KEEPS WHITES BRIGHT

Deep cleans white clothes in tough water conditions with 3D Spring Loaded Scrub Pads, keeping them light and bright wash after wash.

BEST RESULTS IN THE TOUGHEST WATER CONDITIONS

DynaMix wash technology gives outstanding wash results even with hard water and eliminates detergent residue even in low water pressure.

PREMIUM DESIGN AT AN ENTRY LEVEL PRICE

Built for the India mass market with features typically found in premium segments: modern glass and chrome aesthetics and a rear control panel.

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Whirlpool  brand:  appealing modern design combined with leading innovation

ADVANCED PERFORMANCE

Professional stain removal performance with low vibration and low noise for a peaceful environment

WESTERN STYLE DESIGN

Industry-leading door diameter for easy loading and unloading of large items

REMOVES COMPLEXITY

Auto detergent dispensing removes guesswork while touch technology makes it easy to use

MAKE YOUR PITCH TO US!

submit-your-ideaHere at Whirlpool Corporation, we value innovation. We want you to connect with us when you have ideas to improve our products or to explore new business ventures. This site is the only way to connect with Whirlpool Corporation about your idea and your innovation. We only accept patented ideas in order to protect your intellectual property. Once your idea is submitted, we will get it in front of the right people at Whirlpool Corporation to determine its viability in meeting our consumer needs.

Click here to submit your idea!

OUR INDUSTRY FIRSTS COME FROM PUTTING PEOPLE FIRST

Innovation

We never let our passion for helping create today’s special moments distract us from empowering even more purposeful innovations. We understand that innovation takes its first step backward when it stops moving forward. That’s why we’ll never stop pursuing new products that resonate with the people who use them. We work tirelessly to create exceptional design and purposeful technology that blends into the home rather than stands out in a house. Some companies want you to concentrate on them. We’d rather you concentrate on what matters most.

For more than a century, we’ve been innovating and implementing designs that free up more time for what’s important. From the first washing machine to the first stand mixer to the first laundry pair with steam cycles, innovation is second nature to us and essential to our passion. We’re extremely proud of our history of innovation, but we believe our greatest accomplishments are yet to come.

MOMENTS OF INNOVATION

Browse through our innovation “firsts” and learn about our purposeful innovation

FIRST ELECTRIC WRINGER CLOTHES WASHER

LOUIS AND EMORY UPTON


With the help of their business partner Lowell Bassford, Louis Upton and his uncle Emory started the Upton Machine Company in Benton Harbor, MI. They pioneered electric motor-driven wringer washing machines in 1911, which laid the successful foundation of the Whirlpool Corporation.

FIRST ICON KITCHENAID® STAND MIXER

KITCHENAID BRAND


The idea started when Herbert Johnson set out to streamline the way bakers mixed dough. The stand mixers found their way on to all U.S. Navy ships before eventually being found everywhere from homes to professional kitchens. The technology and shape has transformed the way baking gets done since 1919.

FIRST BOTTOM-FREEZER REFRIGERATOR

AMANA BRAND


Amana brand wanted to modernize the way the world stored food. Their teams recognized many customers didn’t access frozen food as often as fresh food. Hence, the bottom-freezer was born in 1947, paving the way for a French door configuration.

FIRST SIDE-BY-SIDE REFRIGERATOR

AMANA BRAND


To appease households outgrowing the top-freezer model, Amana brand introduced the first side-by-side refrigerator in 1949. This revolutionary design made it possible for consumers to keep both fresh and frozen food at eye level. The innovation caught on rapidly and can still be found in homes all over the world.

FIRST SPACE KITCHEN DEVELOPED FOR THE U.S. GOVERNMENT

WHIRLPOOL CORPORATION


With a contract from the U.S. government in 1960, Whirlpool Corporation engineers took on zero gravity living. The kitchen included a miniature thermoelectric refrigerator, freezer, three-cavity oven, self-heated water system, storage space for food and disposal units. It was used in all of NASA’s GeminiApollo and Skylab missions.

FIRST SELF-VENTILATED COOKTOP

JENN-AIR BRAND


Kitchen cooktops always had to sit under a hood until Jenn-Air brand modernized the way cooktops were installed in 1961. By creating self-ventilation, the cooktop could be fitted anywhere and in any size space. This innovation liberated home chefs everywhere to design kitchens around their needs instead of the cooktop.

FIRST COUNTERTOP MICROWAVE OVEN

AMANA BRAND


Amana brand introduces the first countertop, domestic 150-volt microwave oven, which costs just under $500 and is smaller, safer and more reliable than previous models. The market expands, cooking becomes easier and the Amana Radarange becomes the dominant player in the home microwave oven business.

FIRST 24-HOUR TOLL-FREE CUSTOMER SERVICE SUPPORT PROGRAM IN THE U.S.

WHIRLPOOL CORPORATION


Our customers have always been at the center of what we do. In 1967, sales rose to a level that required us to design a customer service program to match. This decision set a trend within the industry and a benchmark for large corporations worldwide.

FIRST ENERGY/WATER-EFFICIENT TOP LOAD WASHER

WHIRLPOOL BRAND


Whirlpool brand has never shied away from consumer needs—even when it meant redesigning an entire product. In 1998, to get ahead of a market trending toward sustainability, Whirlpool brand designed the first washer to exceed expectations in performance and resource savings.

FIRST LARGE CAPACITY FRONT-LOAD WASHER IN THE U.S.

WHIRLPOOL BRAND


Consumers get better at multi-tasking every year. Whirlpool brand recognized customers’ needs to accomplish more in less time and innovated a solution in 1999. The large capacity washer design has permanently changed the industry and buyer expectations.

FIRST TOP LOAD LAUNDRY PAIR WITH A STEAM CYCLE

MAYTAG BRAND


Consumer trends revealed that not all laundry items needed a full wash cycle. In 2008, Maytag brand seized the opportunity to innovate a new way to enhance the laundry room experience by refreshing clothes with steam. This technology also relaxes wrinkles and reduces odors, and has become an industry staple.

FIRST INDUCTION DOUBLE OVEN FREESTANDING RANGE

WHIRLPOOL BRAND


With a market trending toward finishing meals more quickly, Whirlpool brand delivered yet another industry first in 2013. Two ovens cooking at two temperatures and an induction cooktop ensure meals get done more efficiently than ever before.