Whirlpool Spain has once again stood out at the Product of the Year Awards, managing to position three of its appliances among the 47 most innovative products of 2019 in Spain. The Product of the Year is the only national event in which consumers choose the most innovative consumer goods of the year. The contest originated in France in 1987 and is currently held in more than 40 countries around the world. This is the 19th edition in Spain.
The winners in Spain were chosen following a study conducted last October by the Netquest consumer panel and BQS on a selection of new products launched on the market between January 1, 2017 and October 31, 2018 in the Food, Hygiene-Cosmetics, Drugstore, Appliances, Home and Parapharmacy sectors.
Over 10,000 consumers consulted assessed the innovation of each of the candidate products and rated their own degree of purchase intention. In addition, a product test was carried out on 100 consumers per participant to assess such diverse qualities as quality-price ratio, packaging, flavour, perfume, efficacy, as well as intention to purchase after the test and aspects to be improved.
The Whirlpool Freespace microwave (model MWF 206 SB) was also rated as one of the best products. The consumer can accomplish any cooking task thanks to the Crisp Technology and as well the FlatBase Technology that allows the consumer to maximize the space used. This multi-function oven makes cooking easy and stress-free, enabling the consumer to enjoy a great range of recipes. Respondents admired the oven’s design, practicality and capability of cooking several dishes at once.
The Whirlpool Absolute built-in multi-function oven (model OAKZ 97961 SP IX) has also been rated as one of the best products. The consumer can accomplish any cooking task with ease in three simple steps, thanks to the central knob with 6th Sense technology. With 16 automatic programmes, the multi-function oven makes cooking easy and stress-free, enabling the consumer to enjoy a great range of recipes. In this case, the respondents have valued the design, its practicality and capability of cooking several dishes at once.
Finally, a place amongst the winners was also secured by the innovative technology and special features of Whirlpool’s SupremeClean dishwasher (model WFO 3O32 P). With its Supreme cleaning efficiency thanks to 6TH SENSE technology . PowerClean Pro has an additional set of 28 powerful jet sprayers on the back of the tub to clean also items positioned vertically.
6TH SENSE detects level of soil and adjusts water pressure making possible:
- an improved coverage of the items
- an efficient management of water pressure
- more loading combinations