Ron VoglewedeThe business case for onsite wind generation might not seem as obvious as the one for adding solar.

Yet at a time when companies are adding photovoltaics to their operations in parts of the United States better known for harsh winters than abundant sunshine, Whirlpool has been adding wind turbines to factories in Ohio.

“It does have huge benefits,” says Ron Voglewede, Whirlpool’s global sustainability leader, who has been with the home appliance company for 23 years. This renewable source is visible to factory workers, even from miles away, he pointed out. “There’s a sense of pride when you walk in and see the turbine running in the morning, knowing your machine is running off that power.”

Read the interview to learn more about Whirlpool’s approach to renewables, including onsite wind generation >