Social Responsibility in Europe, Middle East & Africa

As the world’s leading major home appliance company, we help people make the most of time so they can focus on what really matters – their families and their lives.

We contribute to creating strong and resilient communities as an expression of our corporate citizenship.

We leverage our assets and technology to improve the quality of families lives by addressing their crucial needs to make them flourish.

Focus Areas

Our commitment to social responsibility focuses around three focus areas: Food Access and Food Saving, Housing and Youth Employment, each linked to the UN Sustainable Development Goals (SDGs).

Food Access and Food Saving

Ensure access to nutritious food, promote food saving in households and raise awareness around the value of food.

Housing

Providing families in need with adequate, safe and affordable housing.

Youth Employment

Fostering youth employment with a focus on S.T.E.M. (science, technology, engineering and mathematics) skills.

Forms of Support

We engage in projects emphasizing innovation, technology, quality and sustainability. As an international and multicultural organization, we strive to share a potential of our expertise and human talent.

Depending on the needs of the requesting organizations and projects and on internal evaluation, corporate giving can take different forms.

Charitable giving: the amount of cash giving

In-kind donations: the value of donated products and of pro-bono work

Employees volunteering: the value of time employees volunteer to contribute.

Projects

Community Day

Volunteers for one day

Moments not to be Wasted

Contributing to the fight against food waste

#PlasticLess

Our commitment to reducing plastic pollution

Awards

CEE CSR Summit

Moments not to be Wasted project was awarded “Best CSR Practices project of the year” in Slovakia

Biblioteca Bilancio Sociale Award

Whirlpool EMEA was included among Biblioteca Bilancio Sociale’s top companies in Italy for Corporate Responsibility and Sustainability.

Web Marketing Festival

Moments not to be Wasted project received Web Marketing Festival award in the category “Digital Food”

News

Whirlpool EMEA launches new initiative supporting the reduction of plastic pollution

Whirlpool Corporation has launched their first external project to support the reduction of plastic pollution around the coast of Britain, starting in north Somerset. The 4th June 2019 marks the launch of Whirlpool Corporation’s campaign, in...

Whirlpool EMEA joins Lifegate in the fight against plastics pollution in Italy’s seas

For years a frontline promoter of circular economy and environmental sustainability, Whirlpool EMEA is carrying forward its support for LifeGate PlasticLess®, a project designed to safeguard the health of the sea and combat the...
Whirlpool EMEA Premio Ischia Award

The finalists in the 1st Ischia Impact Environmental Journalism Award Announced

Serena Cauzzi and Beatrice Maria Beretti with Le netturbine della plastica, Maria Francesca Moro and Alessandro Mariani with Vivere senza Plastica and Alberto De Pasquale, Simone Fontana and Rita Parrella with Oltre il riciclo, are the young...
Whirlpool EMEA - Milano Marathon

Whirlpool EMEA: 80 colleagues together for the solidarity relay in favor of the Association CAF Onlus

On Sunday April 7, Whirlpool EMEA will participate in the Europ Assistance Relay Marathon, the charity relay race organized amid the Generali Milano Marathon.This year, 80 colleagues from Whirlpool EMEA will be among the runners...
Moments not to be Wasted 2019

Food Waste: Whirlpool EMEA launches the third edition of “Moments not to be Wasted”

For the 6th National Day Against Food Waste, Whirlpool EMEA is launching the 3rd edition of Moments not to be Wasted, a project that aims to contribute to the fight against food waste through a captivating educational and informative project in...
Hotpoint raises £20,000 for FoodCycle

Hotpoint raises £20,000 for FoodCycle

Whirlpool Corporation's Hotpoint brand has raised a total of £20,000 for FoodCycle, a charity that fights food waste, food poverty and loneliness across the UK. The Hotpoint Fresh Thinking for Forgotten Food campaign, in association with Hotpoint’s...
Moments not to be wasted - 2°Edition winning schools

Moments not to be Wasted – 2nd edition winning schools

More than 8,000 students aged between 6 and 10 took part in Talent Kitchen - stories of no-waste cooking – the educational competition of Moments not to be Wasted, promoted by Whirlpool for the second year running in Italian primary schools and for...
Whirlpool EMEA supports La Sapienza Restart4SMartt

Whirlpool EMEA and La Sapienza University Of Rome together at Solar Decathlon Middle East 2018

A totally green, smart home powered only by solar energy, able to successfully respond to the challenges that contemporary society requires in terms of designing and developing buildings and the new consumer needs, who are increasingly more...
Whirlpool Corporation #AgelessTechnology

Whirlpool Corporation launches #AgelessTechnology to bridge widening technology gap in the Middle East

In a first-of-its-kind initiative aimed at bridging the widening technology gap in the Middle East region, Whirlpool Corporation has launched the #AgelessTechnology campaign in association with Zayed University and the Senior’s Happiness Centre in...
Whirlpool EMEA Community Day 2018

Whirlpool EMEA: Volunteers for one day

Gather in the name of solidarity and closeness to those in need, committed to working with non-profit organizations and contribute with time and energy to carry out community service. This is the spirit that drives the Whirlpool EMEA (Europe,...