The World Business Council for Sustainable Development (WBCSD) today announced that the sustainable lifestyles of the future are taking shape under a new collaboration between Whirlpool Corporation, P&G and Firmenich at the Whirlpool ReNEWW House – a live-in laboratory on Purdue University’s campus in Indiana, USA.

Watch this video to learn more about the ReNEWW House and the collaboration experience.

By 2030 there will be three billion additional members of the global middle class, within a world population of more than eight billion, together requiring 50% more energy, 40% more water and 35% more food. Leading companies understand that they will need to work together to address the challenges that our societies will face in the years to come.

As part of World Business Council for Sustainable Development’s (WBCSD) Sustainable Lifestyles program, Whirlpool Corporation, P&G and Firmenich are taking part in a new and exciting collaboration. The companies will leverage their expertise in contributing to people’s lives, and work together at the ReNEWW House to accelerate the development of new clean sustainable lifestyles that are smart, healthy and enjoyable.

The ReNEWW House (which stands for Retrofit Net-Zero Energy Water Waste) is a 1920s three bedroom home on the campus of Purdue University that has been extensively retrofitted and refurbished to be as energy and water efficient as possible. It operates as a live-in research lab and sustainable living showcase. During the summer, the house has been a home to Firmenich and P&G employees, helping to inspire collaborative innovation as they experienced more sustainable living.

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