New Content Series “Defiant by Design” Celebrates Boundary-Breaking Female Creators
In the latest from an ongoing partnership with VICE Media, JennAir is proud to announce the release of their provocative new content series, Defiant by Design. In this intimate and expressive three-part series, we sit down with three female artists whose work defies the norms of their craft. Spanning the creative spectrum from music to sculpture and industrial design, we explore their process, inspiration and ultimately what drives them to make work that is by nature defiant. The result: a visually inspiring, scroll-stopping series that expresses the JennAir brand Bound By Nothing™ ethos in an all new way.
An unapologetic and highly creative platform with its own rebellious origins, VICE has captivated an alternative luxury audience with discerning tastes and an unparalleled appetite for progress. In short, making them a perfect conduit to JennAir rebellious and modern luxury consumer.
Working in concert with two brand films [Mannequin / Duet] released earlier this year and a thought leadership panel at 2019 Modernism Week, Defiant by Design adds a new and essential ingredient to the JennAir Bound By Nothing™ strategy. Created to meet industry professionals and influencers where they seek inspiration daily, social media. Fresh off the heels of a momentous Gold EFFIE win, this unexpected series works to elevate appliance design to the world of design-at-large.
To see the full series visit the Defiant by Design hub and follow the latest from JennAir on Instagram.