Nashville’s A-1 Appliance is First to Launch JennAir Showroom Experience, Marking New Approach to Luxury Sales with Fully Immersive Digital Shopping Experience
JennAir celebrated the opening of its brand new showroom experience at lead trade partner A-1 Appliance in Nashville, Tenn.
Deemed, “showroom transformation” JennAir brand set out to blaze a trail of progress by ushering in 115+ new products across the brand’s two new design expressions, RISE™ and NOIR™ and completely transforming the last three feet experience. A strategy based in shopper insights and hell bent to break through the sea of vanilla, JennAir is determined to trigger a visceral response subverting the cookie cutter competition in the name of progress. In a move from transaction to seduction, function to feel, from information to mystique, the kitchen has been deconstructed to create a platform for expression and creativity rather than prescribed taste. Spaces will bring to life avant garde expressionism and a new, yet familiar digital signature.
“JennAir is on a mission to bring more customization and personalization to the luxury kitchen appliance industry. Our legacy lies in our founder, Lou Jenn’s, commitment to defying the status quo to drive progress. With the new era of JennAir, we are continuing to bring this to life, not only through our brand overhaul and new products, but also at the showrooms where we sell our products and uphold our promise of delivering progressive appliance experiences for our modern luxe consumer,” said Jon Hall, product and brand marketing director, JennAir. “As we bring the progressive spirit of JennAir to life across the country — at A-1 Appliance and the showrooms to follow — designers will witness the new era of luxury with JennAir, coming to life through our new products that stand on their own as expressions of beautiful design and that feature a deeply integrated digital backbone.”
The JennAir experience at A-1 Appliance kicks off a series of additional transformations of JennAir showrooms that will transport modern luxe consumers into the digitally integrated worlds of the RISE and NOIR design expressions, helping them unlock the full potential of the brand’s Bound By Nothing™ experience. The 1,300 square foot space at A-1 highlights the two new design expressions, defying the conventions of traditional showrooms by showcasing products that stand on their own as an expression of pure art and beautiful design, with no space wasted on anything that inhibits the mind and creativity for envisioning a kitchen that is a completely curated expression of today’s modern luxe consumer. The space will transport consumers into a world that demonstrates a bespoke expression of true luxury, with interactive touch screens and integrated customization tools that bring the space to life.
The on-floor technology is a first for Whirlpool Corporation. Updateable over-the-air (OTA) screens is a tremendous leap forward in the Digital Consumer Decision Journey. Digital displays provide liveliness and currency to physical displays and deliver functional use to designers, architects, builders, consumers and sales associates in the form of in-depth product information. One digital platform establishes an environment for web data sharing, remote diagnostics and even internal content authoring.
“The opening of the new JennAir experience at A-1 Appliance is a revolutionary change for Nashville,” said Steve Scherer, owner of A-1 Appliance. “For the past 36 years, my clients have begged for cutting-edge appliances — design that sets them apart from the masses and is truly reflective of their own personal style. The arrival of the RISE and NOIR design expressions are the crystal-clear response to that. It’s impossible to come into my showroom without wondering what’s behind the JennAir wall, and with the backing of Whirlpool Corporation, I have no doubt that the products on display are the real deal.”
Additional showroom transformations in 2019, including at Yale Appliance Lighting in Boston, Good Deals in Florida, Kettle Moraine in Milwaukee and many more all over the country, will bring the Bound By Nothing™ experience directly to modern luxury consumers nationwide, with a special showroom announcement slated for early next year. This is just the beginning. Next year, we will make JennAir appliances the sirens of the showroom.