Disaster Relief

Whirlpool Corporation and employees respond to U.S. Midwest storm disasters in collaboration with the Red Cross.

On August 10, 2020 an intense derecho – a damaging line of widespread, fast-moving thunderstorms that traveled across an estimated 770 miles in 14 hours with winds of 58 mph and greater – struck the Midwest from South Dakota to Ohio, and left significant damage and debris in its path. Iowa Governor Kim Reynolds reported the storm system may have destroyed or damaged as many as 8,200 homes and about a third of the state’s agricultural acreage in one state alone. Whirlpool Corporation is responding.

Red Cross and Whirlpool Corporation
Red Cross Disaster relief

Rising to Meet the Needs of Midwest Communities with the American Red Cross

When national and global disasters occur, the people at Whirlpool are among of the first to respond and extend support. We recognize both immediate relief needs and long-term rebuilding efforts required to see a community build back what has been lost due to a natural disaster.

Whirlpool Corporation has partnered with the American Red Cross on disaster relief and response initiatives. American Red Cross will use funds toward immediate needs such as food, water, temporary shelter, medical services and emotional support. Whirlpool Foundation will match the disaster relief contributions made by Whirlpool employees and retirees dollar-for-dollar, up to $20,000.

Your gift to the American Red Cross will provide critical support during this time of need.

Thank you for your generosity.


Whirlpool Employees & Retirees

Whirlpool employees and retirees who donate to this initiative through the link below will have their gifts matched by the Whirlpool Foundation upon verification. Please follow the directions on the pages(s) provided. The Whirlpool Foundation will match donations made by employees and retirees until September 30, 2020.

Please note:  If you have already made a donation to American Red Cross as a Whirlpool Corporation employee or retiress, please email a copy of your receipt and verfication of employment to rosa_e_keszler@whirlpool.com so it can also be matched.

Whirlpool Guests

Please join Whirlpool Corporation and support relief efforts with the American Red Cross by contributing using the provided link below.


Visit the American Red Cross, Habitat for Humanity International and United Way Worldwide sites to find information on previous disaster relief initiatives.

Read inspiring stories of courage and strength from the people helped by your past generosity and kindness.

Disaster Relief 1
Disaster Relief 2
Disaster Relief 3


We partnered with the Red Cross® to help address the migrant crisis in Europe and natural disaster relief after earthquakes in Italy. “White Goods for Red Cross” provided necessary equipment for Red Cross® reception centers in Rome, Milan and Ventimiglia and one home appliance to each of the 33 other reception centers across Italy. Nearly 5,000 beneficiaries were assisted in the three major centers by the end of the year. As part of the earthquake relief efforts, 93 percent of employees in Italy generously contributed financial support to help the Red Cross® build a mobile laundry unit for use by affected communities.

Whirlpool Foundation, the primary philanthropic arm of Whirlpool Corporation, was established in 1951 as a way for the company to assist nonprofit organizations dedicated to improving the quality of life in the communities in which Whirlpool operates. *The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. On the rare occasions when donations exceed American Red Cross expenses for a specific disaster, contributions are used to prepare for and serve victims of other disasters. For more information about the Red Cross, please visit www.redcross.org.