Bill BeckIn its 28th year, Adweek’s Brand Genius Awards is recognizing our very own, Bill Beck as an honoree in its class of 2017! Beck will be profiled in the upcoming October 16 issue of Adweek and celebrated at the gala awards dinner the evening of October 18 in New York. Beck is sharing this honor with General Electric CMO, Linda Boff, IBM SVP/Chief Brand Officer, Jon Iwata, and Casper Co-founder and CCO, Luke Sherwin to name a few.

Beck, General Manager – Kitchen at Whirlpool Corporation, has been recognized as a leader in the appliance category for the marketing efforts of the Whirlpool brand, including the Care Counts™ laundry program. The Adweek Brand Genius recognizes executives behind the most inventive, ambitious and successful marketing efforts in the consumer realm. And, this year has identified the most effective examples of brand building dating back to 2016 across ten major categories. “Adweek’s 2017 Brand Genius class raised the bar on innovation and creativity,” said Adweek editorial director James Cooper.

Congratulations to the whole Whirlpool brand team for your hard work and passion!

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Submitted by: Jennifer Tayebi