Whirlpool Italy, also this year, has organized the roadshow with the aim of meeting the most important Italian kitchen producers. Two strategic stages: Mogliano Veneto for the central/northern area and Riccione for the central/southern area. An opportunity to give prominence to the Whirlpool EMEA in all its unique and distinctive aspects, with a story that starts from Italian factories through the enhancement of Made in Italy. An appointment, in an exceptional setting, in which all the value of the brands together with all the product news are protagonists.
Paolo Lioy – General Manager Whirlpool Italy, Luca Lampredi – Whirlpool Italia Sales Director and Elena Mauri – Whirlpool Italia’s Senior Category Kitchen & Trade Marketing Manager have hosted all the major manufacturers of kitchens showing news and strategic plans. Focus on communication, on the other hand, by Novella Sardos Albertini – Head of Brands, Communication & Sell-out Whirlpool Italy.
The Whirlpool Group’s Premium Brand presents a new line of induction hobs designed to guarantee professionals results and integration with the most refined kitchens. Absolute control of temperature, excellent space management, speed and high efficiency: this is the common denominator of the new induction hob with integrated hood and of the 90cm induction hob, two iconic solutions for those who really love fine dining and want to create an experience to remember in every dish.
The focus of the Whirlpool brand is the W Collection suite, a synthesis between the most refined design, connectivity and the most intuitive and advanced technology.
The most important news is the vacuum drawer of the W 11 collection with 6th Sense UltraVacuum technology, perfectly coherent with the design of the other appliances of the line, all characterized by superior cooking performance. Thanks to this new product, it’s possible to vacuum food so that it can be stored much longer, preserving better its organoleptic characteristics and flavors, with a vacuum performance of 99.9%. Moreover, this product is endowed with three performances that allow to realize the marinating, the maturation and the infusion.
The historic Ariston brand presents a new collection of built-in appliances for the kitchen channel. A complete and coordinated proposal, distinguished by accurate design and high performance of cooking and conservation, able to enhance the goodness of food.
The protagonist of the collection is the 70 cm combined refrigerator that offers 400 liters of capacity – set in a 75 cm wide column – and therefore a 45% higher compared to the standard – 60 cm refrigerator.
Hotpoint presents the new ActiveSteam 75 oven, designed to guarantee the best cooking results in the simplest way. This innovative oven takes full advantage of the power of steam or combines it effectively with traditional cooking methods, to obtain more tasty and healthy dishes, crispy outside and tender inside. The particularity of this product is the possibility to choose between different percentages of steam ranging from a minimum of 25% to an intermediate level of 50% up to a maximum level of 75%, in order to achieve different cooking results, according to the type of food.
For the lovers of traditional design, Hotpoint presents Tradition Oven collection, in which the cooking technologies of the Brand meet a Made in Italy design inspired by the past. This means high quality materials that blend with rounded shapes. These ovens are perfect for giving a vintage touch to the kitchens, but at the same time they wink at the most advanced technology.
Indesit’s Aria range is enriched with the new oven with pyrolytic cleaning function to clean the oven without chemical detergents, in a very simple and immediate way. By selecting the proper program, the oven will regulate the temperature at a very high level so as to pulverize all food rests and remove them easily with a damp cloth at the end of the cycle. The Aria range represents the perfect aesthetic and functional coordination, with style and moderate elegance: it includes ovens, microwaves, induction hobs, gas hobs and elegant hoods and it’s declined in three aesthetic lines – Air Glass, Curved Stainless Air and Stainless Steel Air.