JennAir Arrives at A&D Building with VIP Launch Event
On Wednesday, May 29, JennAir celebrated the launch of the Flagship JennAir Experience at the Architects & Designers Building — the brand’s first permanent home in Manhattan — with an opening party for over 70 VIP influencers, trade partners and media. Guests were among the first to tour the Flagship JennAir Experience before doors open to the public on June 3, giving them a first-look at new luxury and the opportunity to come face to face with designers and brand product experts.
As guests witnessed a new era of luxury come to life, defying all expectations of what a luxury kitchen appliance brand can be, they were treated to unexpected experiences, including product-centered performances by Doug McKenzie, a New York-based magician and mentalist, and Trina Merry, a body painter, who transformed two human canvases into living art representing the RISE™ and NOIR™ design expressions. Guests also received personalized business card holders, made from Cuts leather, embossing their initials in gold next to a defiant “J”.
The JennAir showroom is in Suite 0404 at A&D Building, located at 150 E 58th Street in New York City. Join the revolution: follow #BoundByNothing, visit JennAir.com and @JennAir on Instagram and Twitter.