2014 Annual Report

Social Responsibility

Consul brand continues to empower women in Brazil with its Instituto Consulado da Mulher (Women’s Consulate Institute), offering resources, appliances, and classes to help success-bound members of low income communities.

In a similar way, Maytag brand continues to support the Boys & Girls Clubs of America®, organizing an annual Day of Dependability for Whirlpool Corporation employees who join together to make a difference for youth.

Expanding on our longstanding global commitment to Habitat for Humanity, Whirlpool Mexico completed their first build, helping to provide affordable housing to low income families in their community.

Community Relations Performance Scorecard

  • Employee volunteerism (% of salaried population)
  • Employee volunteerism hours (volunteered by salaried population)
  • Non-profit organizations impacted globally through volunteerism and donations
  • Whirlpool Sons & Daughters Scholarship and award recipients currently attending colleges and universities across the United States

We Are Committed to Maintaining Strong
Connections in Our Communities

We are passionate about making products that make life easier, so people can spend time doing what really matters — being with family and friends.

This commitment leads us to maintain strong connections with the communities where we do business. We believe great communities are the foundation of great business. As a result, we work with other organizations to create better communities. In striving to create a collective impact, we first focus on the social safety net to support the health and wellness of area residents, we then help to provide safe and affordable housing and promote youth development and education.

This approach allows us to prioritize partnerships where we can track results and leverage our funding for maximum impact. Our signature charities include United Way®, Cook for the Cure®, Habitat for Humanity®, the Boys & Girls Clubs of America®, Trees for the Future and Instituto Consulado da Mulher®.