Breakthrough Advertising
Campaign
Every meal you cook, every dish you wash, every shirt you clean – that's caring. And every act of care you give helps the people you love become people who love. That's why at Whirlpool brand we believe that helping you care for the ones you love is the most important thing we can do.
The Whirlpool brand's United States campaign, Every day, care, launched in fall with amazing feedback from retailers, consumers, employees, and the media.
Kitchen Innovation
KitchenAid Brand Premium Small Appliances
Knowing its consumers well helps KitchenAid brand bring useful and desirable innovation into new spaces in the kitchen. The magnetic drive Torrent blender, the Nespresso® by KitchenAid® coffee machine and the Sparkling Beverage Maker powered by SodaStream® highlighted a year of 13 new product launches in the small appliance category alone. Led by the iconic stand mixer, KitchenAid small appliances experienced so much growth, a 200,000 square foot expansion of the Greenville, Ohio plant was announced, adding 400 new jobs when it opens.
Garage Innovation
PrimeTime Lockers
Gladiator GarageWorks, a leader in garage storage and organization, has expanded its line of quality storage solutions. Tapping into the passion of college sports fans throughout the United States, Gladiator brand consumers can now show their true colors in their garages and beyond.
Expanding Our Brand
Portfolio
Whirlpool Corporation welcomed several new brands through the Indesit and Hefei Sanyo acquisitions. These brands are strong and trusted, complementing our portfolio. The products offered from these brands are boosting the bottom line while bringing Whirlpool Corporation into new homes.
