Maytag

The Maytag brand’s strong foundation of dependability, quality and performance can be traced to 1907, when Frederick Louis (F.L.) Maytag built and sold his first washing machine. F.L. Maytag entered the washer business with one goal in mind: to build quality appliances from durable and long-lasting materials. The Maytag Corporation, including its flagship Maytag brand, was acquired by Whirlpool Corporation in 2006.

Backed by more than a century of commitment to F.L. Maytag’s ideals, today, Maytag brand products feature commercial-grade components for powerful performance with a contemporary design that conveys strength. In 2010, the Maytag brand brought 21st-Century innovations to its consumers. The new, high-efficiency Maxima front-load laundry pair delivers top-notch performance with a contemporary new look, and the Bravos X laundry pair offers high-efficiency cleaning in the top-load category. In the kitchen, Maytag delivered the new four-door Ice₂O easy-access refrigerator and the Gemini double-oven range.

The Maytag brand’s reach extends beyond just the kitchen and laundry room. The brand recently formalized a partnership with the Boys & Girls Clubs of America® with a $4.5 million commitment. The program, which will take place over a three-year period, will support and reward consistently dependable Clubs across the United States and on U.S. military installations around the world and, as a result, will help to strengthen the character of high-performing young people. As part of the new venture, the “Maytag Dependable Club Award” will support Clubs that have demonstrated a commitment to greatness and have a strong plan to make an even greater impact on youth in the future.