Adjacent Businesses
The Whirlpool Corporation of today makes strategic growth decisions in ways that complement our core appliance business. It is our strength in our core appliance business that has created opportunities to expand into adjacent businesses, such as water filtration products; small appliances; kitchen cookware, cutlery and utensils; and laundry organization.
This portion of our business now extends beyond the kitchen and laundry room and is a rapidly growing, value-creating and integral part of our global consumer products company strategy. Our Gladiator GarageWorks storage solutions are reinventing the garage. Our Affresh products offer new solutions for the laundry room and the kitchen. Our water filtration systems run throughout the house, and our cooking grills form the hub of new living spaces outside the four walls of the home.
Our products occupy the most valuable real estate in homes around the world, and we take that responsibility seriously. We make consumers’ lives easier so they have more time to do the things they enjoy and to be with the ones they love.
