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OUR Communities

Improving life through HOUSE+HOME

Whirlpool Corporation has been committed to maintaining strong and enduring ties in the communities in which we do business for more than 110 years. Most of our operations are located in small towns, and we are committed to supporting these communities. We use a global collective impact model that centers around improving life at home. Our giving priorities focus on the areas of House+Home as important levers to create thriving communities.


We believe that the four walls around us have the power to unlock immense opportunity for families. It starts with decent and affordable housing, laying the groundwork for a stable future. This work includes our 24-year global relationship with Habitat for Humanity®. Together we have served more than 1 million people around the world. A highlight project is Habitat’s BuildBetter with Whirlpool initiative which aims to build 250+ climate-resilient and energy-efficient homes in the United States, including donating energy-efficient appliances. Energy savings and energy use will be measured, and learnings will be used for future Habitat construction.


Our focus on home advances communities through education and neighborhood revitalization. We use our resources efficiently and effectively for maximum impact through:

  • United Way®
  • Consul brand’s Consulado da Mulher®
  • Maytag brand’s Boys & Girls Clubs of America® initiatives
  • Whirlpool brand’s Care Counts
  • Feel Good Fridge programs sponsored by our U.S. Sales team and Maytag brand.
Feel Good Fridge Programs 25,000+ families helped to access fresh food, making a significant impact.
Habitat for Humanity
$144M and over 242,000
products donated globally to Habitat for Humanity families in our 24 years of working together.