2023
Annual
report
SCROLL
OUR
Vision
Be the best kitchen and laundry company, in constant pursuit of improving life at home.
OUR
Mission
Earn trust and create demand for our brands in a digital world.
OUR
Values
Integrity, Respect, Inclusion & Diversity, One Whirlpool, Spirit of Winning.
Over 110 Years of Improving Life at Home
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
and Technology
Centers
Sales by region (in percent)
- 59% North America
- 19% Europe, Middle East and Africa
- 17% Latin America
- 5% Asia
Sales by Category (in percent)
- 30% Refrigeration
- 27% Cooking Appliances
- 24% Laundry Appliances
- 19% Dishwashing and Other
