Skip to Main Content
(Press Enter)

STRATEGIC IMPERATIVES

INSPIRE GENERATIONS WITH
OUR BRANDS

WIN WITH PRODUCT
LEADERSHIP

GROW Our Consumer
Direct Business

BUILD A COMPETITIVE
AND RESILIENT
SUPPLY CHAIN

Unique
Structural
Position

For consumers, we deliver value through innovative, high-quality products and services. For shareholders, we remain committed to our fundamental pillars — maintain our regional leading scale, have the best brand portfolio, accelerate our pace of innovation and hold a strong cost position in the home appliance industry.

Strong Cost Position

Our relentless approach to driving out cost and complexity has led us to focus on initiatives such as manufacturing automation, dual supplier sourcing and part complexity reduction, providing us the agility and strength to produce in a dynamic industry. We continue to adapt to our consumers’ needs and deliver the products our consumers want and need to improve life at home.

Best Brand Portfolio

We believe we have the best brand portfolio in the industry, including multiple brands with more than $1 billion in revenue. In an increasingly digital world, we’re driving purposeful innovation to meet the evolving needs of consumers through our iconic brand portfolio.

Longevity

With the introduction of the first electric wringer-washer in 1911, Whirlpool Corporation’s founder, Lou Upton, set the foundation for Whirlpool to be the best kitchen and laundry company, in constant pursuit of improving life at home.