Our Portfolio Transformation
Strategy
In April, we announced that we are accelerating our multi-year journey of transforming Whirlpool Corporation into a higher-growth and higher-margin business through our three strong pillars:
- Strengthen and refocus our major appliance business.
- Grow our small domestic appliance business.
- Grow our commercial appliance business.
Progress
Over our history, we have taken actions to be the best kitchen and laundry company. Most recently, we added InSinkErator brand to our already strong brand portfolio and agreed to contribute our European major domestic appliance business into a newly formed entity. We expect these actions to deliver a structurally improved business alongside continuing our transformation into a higher-growth, higher-margin business.
THREE STRONG PILLARS
SMALL APPLIANCES
GROW, ALSO
INORGANICALLY
- MORE Global in nature
- SERVE ‘Full’ cooking journey
- STRUCTURALLY ATTRACTIVE Margin
- EBIT >15%
MAJOR APPLIANCES
STRENGTHEN +
REFOCUS
- WIN IN ‘Americas’ (#1 position)
- INVEST IN Consumer direct business
- ACCELERATE India growth
- EBIT >12%
COMMERCIAL APPLIANCES
GROW, ALSO
INORGANICALLY
- STRUCTURALLY Attractive business
- TECHNOLOGY ‘Cascades’ to residential
- EBIT >15%