Purposeful Innovation
KitchenAid food processor
Building unmatched customer loyalty through our distinctive brands
Whirlpool Corporation offers the strongest portfolio of brands in the home appliance industry — due, in large part, to our deep consumer insights. From design to innovation to features to performance, each brand has its own unique personality. And each lives up to its specific purpose, with a wide range of solutions that not only satisfy, but delight and bring out the very best. We provide a consistent and superior experience that engages consumers at every step along the path of welcoming our products into their homes ... whether we’re using the latest in technology to enhance the in-store experience of shoppers in Brazil or collaborating with cooks worldwide to fuel their culinary passions through our refreshed KitchenAid brand outreach. That’s why we’ve earned the trust of so many people around the globe. Because we find ways to make life a little easier so they can focus on the things most important to them.
Whirlpool top-load washer in China
Whirlpool Corporation is deeply committed to providing the most compelling home solutions the industry has to offer. That’s why, in 2014, we are making the most significant brand investment in our company’s 102 years. As we expand our insights-driven brand strategies and accelerate new product introductions, we will create more distance between ourselves and the competition as well as more value for our shareholders and consumers. Our greatest accomplishments are yet to come.
In India, our Whirlpool Agitronic washing machine's 21 customizable programs reflect the way everyday people interact with our products — just one example of how consumers inspire us, which helps us inspire them.
Maytag French-door, bottom-mount refrigerator
Latin America's Brastemp Ative! dishwasher
Consumer awareness and preference run high in Brazil for the Brastemp brand and its broad selection of products like water purifiers that remove bacteria and chemicals for 100 percent pure water.