Commitment to Value Creation
VALUE, INNOVATION AND QUALITY
As a leading global branded and consumer products company, Whirlpool Corporation distinguishes itself by committing to develop consumer-relevant innovation at the highest quality and best cost possible. This is essential to continue building the unmatched levels of customer loyalty that we have nurtured for more than 100 years. It is common for people to have Whirlpool Corporation products in their lives from infancy through adulthood. Our consumers know us well, and we can say the same about them. To cultivate this consumer trust, it takes innovative world-class products and services.
Understanding the lifestyles of families in India who have limited space for laundry, we developed the Whirlpool brand Mini ACE washer. Taking less space, this product can be moved easily from location to location within the home. And of course, it provides the superior wash performance that our consumers expect and deserve.
Our innovation is leading the market because our focus for more than a century has been on delivering solutions that improve the everyday lives of our consumers. Our KitchenAid brand 13-cup food processor features the first-ever externally adjustable blade control that allows cooks to raise and lower blades with the shift of a lever. And our Bauknecht brand KOSMOS built-in coffee machine includes streamlined European styling with functional details, such as a milk container that can be easily removed.
It is essential to develop the most practical features and technologies that improve our consumers’ lives. You won’t hear us talking about new technology for the sake of being flashy. For us, innovation is a mindset that begins and ends with finding the consumer benefits, and then designing high-quality products that deliver what consumers want and need. With that way of thinking, we innovate with our consumers’ lifestyles and needs in mind. For example, we created a Consul brand humidifier that heats and cools the air while adding humidity to the environment to minimize the dryness common in several seasons and regions in Brazil. And for resource-conscious consumers in the United States who also demand top washing performance, we developed the Maytag brand Maxima 9000 front-load high-efficiency washing machine. This product features the industry-first PowerSpray feature that applies detergent solution evenly on the washer’s contents. This is true innovation, and our employees are engaged in developing consumer-driven ideas into compelling products and services that enrich the lives of families around the world.
Whirlpool Corporation continued investing in product innovation and quality throughout the current recession. As a result, we have an unmatched pipeline of new products reinforcing the strong brands our consumers know and trust. This will remain a strength for our second century, which holds the promise of new and exciting opportunities for us to enhance our consumers’ lives.
