Our Company

More than 100 years of delivering value one moment at a time

Who We Are

Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found on Twitter at @WhirlpoolCorp.

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2016 Annual Report

ESTABLISHED

100+ Years of History

Founding Families’ Companies began in US, Brazil, Italy, Canada, India, Germany and France

We’ve always been a company of innovators, from Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil.

We’re inspired by Louis Jenn, who rejected the status quo to create the first downdraft range and Vittorio Merloni who founded the premier European appliance brand, Indesit. It is through the energy of their entrepreneurial spirit that we have become the world’s leading manufacturer of major home appliances. We’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.

GLOBAL

Our brands serve consumers in every region of the world. We have a differentiated brand portfolio using regional consumer insights to meet the different consumer lifestyle needs. Our brands target over 90% of consumers across the globe.

GROWING

We are always looking for new opportunities to grow. We collaborate with purpose, delivering innovation that expands boundaries for new categories, services and businesses. We continually adapt the latest consumer insights and technology to design and build innovative products that influence trends. And it pays off—the employees in our 70 manufacturing, research and design centers spark ideas that lead to more than 70 million products sold every year. You might think it’s enough for us to be the world’s leading manufacturer of major home appliances, but at Whirlpool Corporation, we never stop finding new ways to create demand and earn trust.

$21 billion in sales

93,000 employees

70 million+ products sold annually

INNOVATIVE

70 manufacturing & technology research centers

At Whirlpool Corporation, we don’t do innovation for the sake of a new bell or whistle, we make sure our innovation is purposeful– a feature that will make our consumer’s life easier. It’s a unique approach to products, collaborations and services that create sustained value. The world is continually changing with new opportunities and demands and we are at the forefront by being dedicated to innovation.

COMMITTED

Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. We funnel these values into creating the best consumer appliances, but we also bring them to how we think about the world around us. We care about the communities where we live and work, so much so that 1 in 3 employees volunteer. As a company that is both global and local, we are committed to taking care of our neighborhoods and the planet. Reducing the amount of water and energy that our products use, designing zero waste to landfill manufacturing plants, and using solar and wind to help power our facilities are all part of our responsibility to conserve the earth’s resources. Having a strong purpose behind everything we do keeps our people, products, and services focused on improving lives.

1 in 3 employees volunteer

337,000 volunteer hours invested annually

Zero manufacturing waste targeted in 2020

300+ nonprofits impacted globally

Innovation At The Pace Of Life

We create purposeful technology that helps free up your schedule for what really matters. We feel that our products should positively impact your life right now, otherwise it’s just technology for the sake of technology. Our brands and products help you appreciate today with an eye towards tomorrow.

Top 25 Most Reputable U.S. Companies

Source: Forbes and Reputation Institute

World's Most Admired Company

Source: Fortune Magazine

Our Strategic Architecture

Vision

The Best Branded Consumer Products … in Every Home Around the World

Mission

Create Demand and Earn Trust Every day

Strategy

  • Product Leadership
  • Brand Leadership
  • Operating Excellence
  • People Excellence

Values

  • Respect
  • Integrity
  • Diversity & Inclusion
  • Teamwork
  • Spirit of Winning
Careers at Whirlpool Corporation

Careers at Whirlpool Corporation

Our employees make all the difference in the world. Their diverse and brilliant minds are the reason we’re invited into homes all over the globe.
Invested in America

Global Locations

Our global business locations drive innovation, create quality products and diverse brand portfolios based on differentiated consumer needs in the regions they serve.

Innovation that Matters

Creating purposeful products that help people enjoy life fuels all that we do. And we promise to continue innovating at an industry-leading level with you in mind.