Our CompanyMore than 100 years of delivering value one moment at a time
Who We Are
Whirlpool Corporation (NYSE: WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found on Twitter at @WhirlpoolCorp.
100+ Years of History
Founding Families’ Companies began in US, Brazil, Italy, Canada, India, Germany and France
We’ve always been a company of innovators, from Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil.
We’re inspired by Louis Jenn, who rejected the status quo to create the first downdraft range and Vittorio Merloni who founded the premier European appliance brand, Indesit. It is through the energy of their entrepreneurial spirit that we have become the world’s leading manufacturer of major home appliances. We’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.
Our brands serve consumers in every region of the world. We have a differentiated brand portfolio using regional consumer insights to meet the different consumer lifestyle needs. Our brands target over 90% of consumers across the globe.
We are always looking for new opportunities to grow. We collaborate with purpose, delivering innovation that expands boundaries for new categories, services and businesses. We continually adapt the latest consumer insights and technology to design and build innovative products that influence trends. And it pays off—the employees in our 70 manufacturing, research and design centers spark ideas that lead to more than 70 million products sold every year. You might think it’s enough for us to be the world’s leading manufacturer of major home appliances, but at Whirlpool Corporation, we never stop finding new ways to create demand and earn trust.
$21 billion in sales
70 million+ products sold annually
70 manufacturing & technology research centers
1 in 3 employees volunteer
337,000 volunteer hours invested annually
Zero manufacturing waste targeted in 2020
300+ nonprofits impacted globally
Innovation At The Pace Of Life
We create purposeful technology that helps free up your schedule for what really matters. We feel that our products should positively impact your life right now, otherwise it’s just technology for the sake of technology. Our brands and products help you appreciate today with an eye towards tomorrow.
Top 25 Most Reputable U.S. Companies
World's Most Admired Company
Our Strategic Architecture
The Best Branded Consumer Products … in Every Home Around the World
Create Demand and Earn Trust Every day
- Product Leadership
- Brand Leadership
- Operating Excellence
- People Excellence
- Diversity & Inclusion
- Spirit of Winning