Strategic Imperatives
Unique Structural Position
For consumers, we deliver value through innovative, high-quality products and services. For shareholders, we remain committed to our four fundamental pillars—maintain our global leading scale, have the best brand portfolio, fast pace of innovation and hold the best-cost position in the home appliance industry.
- Global Leading Scale
- Best Brand Portfolio
- Fast Pace of Innovation
- Best-Cost Position
Best Brand Portfolio
brands each with more than
$1B
in sales
Global Leading Scale
North America
Europe, Middle East
and Africa
Latin America
Western-Based
Company in Asia
We also hold the number one share position in six of our 10 largest countries by revenue(c)
Best-Cost Position
Our relentless approach to driving out cost and complexity has proven our ability and agility to execute in any operating environment. Whirlpool Corporation remains in a unique position with global leading scale, aggressive indirect spending discipline, modularization in product architecture and expansion of new ecosystems—and continues to structurally improve the company’s margin profile.
We continue to adapt for consumer needs and deliver the products our consumers want and need to improve life at home.
Footnotes
- (c)Share positions based on 2021 T9 Euromonitor and AHAM data.