Whirlpool 2018 Annual Report

Our
Brands

Whirlpool Corporation stands as the world’s leading manufacturer of major home appliances(a), continuously investing in quality and innovative solutions that improve lives at home and earn brand loyalty. As the world changes, our brand portfolio and focus remain on the forefront of delivering the very best consumer experiences. Rapid advances in the digital world drive increased opportunities for our brands and products as we continue to maximize efficiencies, expand interaction with consumers, and provide brand and service leadership.

Connecting to our Customers

Design and purposeful innovation are informed by increased consumer engagement. The enhanced connectivity of our smart appliance suites simplifies and improves the consumer experience through the delivery of consumer insights and software upgrades. Consumers enjoy a connected experience with our appliances that continues well beyond the point of purchase.

Consumer needs and preferences vary by region. Therefore, we design globally and tailor our products regionally to deliver the best solutions for every consumer. For some regions, innovation means greater simplicity, while for others, intelligent, responsive and voice-activated appliances enrich the consumer journey.

Connecting Innovation and Design

We’re proud of the progress we’ve made in innovation and design, and our product leadership commitments were recognized in early 2019 through 16 iF awards and five CES awards.

Whirlpool Corporation at CES 2019

Connecting To Our Past

KitchenAid brand is celebrating its 100th year of delivering iconic, innovative and advanced products that empower creativity in the kitchen — transforming it into a place of joy and inspiration.

To celebrate our rich heritage and 100 years of making memories, KitchenAid launched limited-edition, heritage-inspired Misty Blue and Passion Red appliances, with birthday celebrations across the globe.

Connecting Today and to the Future

Whirlpool brand launched our Smart All-In-One Washer & Dryer, with intuitive controls that guide owners to the appropriate cycle combinations, eliminating extra steps and adapting to consumers’ routines. Its slim design and ventless technology make it ideal for small, urban apartments, or for installation next to a bedroom to delight houseguests with convenience at their fingertips.^(c)

Yummly Guided Cooking and voice-enabled devices have integrated with our select Whirlpool smart ranges, providing consumers the ease of sending cooking instructions directly to the range.^(d)

WLabs innovation incubator is the embodiment of Whirlpool Corporation’s commitment to finding new solutions to consumers’ real-life problems. With a dedicated team focused solely on finding new ways to serve consumers, WLabs keeps Whirlpool Corporation at the forefront of product innovation. Recent accomplishments include a smart countertop oven with voice control using a compatible voice-enabled device^(e) and scan-to-cook technology^(f), the Zera Food Recycler and the introduction of the Whirlpool Connected Hub Wall Oven concept, an innovation award honoree at CES.

In North America, JennAir launched our Bound By Nothing campaign, a fashion-forward, creative and digital relaunch of the JennAir brand. JennAir revealed an enhanced digital platform that includes integrations with Google Home™, Amazon®, Nest® and Yummly and spans the brand’s new product lines, NOIR and RISE. Pushing the boundaries of appliance design, JennAir introduced limited-edition pieces to bring artistry and craftsmanship to the kitchen.

EMEA launched the KitchenAid Combi Tall 400, enhancing the kitchen with a “walk-in wardrobe” effect.

Also, exclusive to EMEA, the Whirlpool W Collection product portfolio includes a connected range with an oven featuring the patented MultiSense Probe for monitoring food temperature and a fridge freezer featuring intelligent food preservation.

Our W Collection cooking ranges won both prestigious iF and Red Dot Design awards.

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