Eva Kustra-Zsatos of the Whirlpool Hungary brand and marketing team shows the certificates of recognition given to the team in the Budapest office.
Whirlpool brand in Hungary was recognized for the 12th year of achieving the Superbrand award as well as the Business Superbrand award. These designations are given to brands that have a strong loyal connection to consumers. A panel of industry experts use a number of attributes such as awareness, popularity, and relevance to determine which brands meet their criteria.
Istvan Huczka, Whirlpool Hungary country manager, says he is proud of the team for working on this achievement and especially delighted to receive the Business Superbrand award which recognizes the strong value creation that the brand has in the market.