Social Responsibility

Improving life through House+Home.

Whirlpool Corporation is often one of the largest companies in the communities in which we operate, and we don’t take that responsibility lightly. Through our House+Home Corporate Social Responsibility (CSR) strategy, we enable comfortable, nurturing places to live and support resilient, thriving and sustainable communities.

Visit our latest Sustainability Report for more information on how we support our employees and our communities.

Our Global Social Impact Strategy, House+Home

Around the world today, 1.6 billion people live in substandard housing. And one in ten people worldwide live in “distressed communities,” experiencing a perpetual cycle of low-wage jobs, education instability, inadequate transport and racial inequality. Helping find solutions to these problems guides our approach to corporate social responsibility across the globe at Whirlpool Corporation.

House+Home

We at Whirlpool believe that the four walls around us have the power to unlock immense opportunity for the people who dwell within. It starts with decent and affordable housing: the foundation of a stable life and bright future. We believe that everyone deserves a comfortable home in which to nurture their dreams.

HOUSE

Our House initiatives focus on ensuring everyone can have a place to live that is comfortable and nurturing, a place where families can make healthy choices and build their best life. Our employees volunteer to build houses and improve housing adequacy alongside world-leading organizations like Habitat for Humanity^®.

HOME

Our Home initiatives focus on developing resilient, vibrant neighborhoods through education and community development in the places where we do business. Most of our operations are located in small towns and we embrace our responsibility to support these communities. Together, with local businesses, government and nonprofits, we help to improve the quality of life for all residents in our neighborhoods.

Whirlpool and Habitat for Humanity

Whirlpool Corporation and Habitat for Humanity have collaborated since 1999 to build a better world where families have access to decent and affordable housing. Whirlpool Corp. has donated more than $136 million to Habitat and donated over 212,800 products globally to Habitat for Humanity families in the U.S., EMEA, Asia and Latin America. In our quarter century working together, Whirlpool Corp. and Habitat have served nearly one million people around the world.

BuildBetter with Whirlpool

In 2021, Whirlpool Corp. committed to help expand Habitat’s BuildBetter initiative. BuildBetter with Whirlpool, a three-year commitment, is building 250 energy-efficient and resilient homes, expanding on Habitat’s current efforts to help homeowners mitigate the impacts of climate change with more energy-efficient and resilient homes. As of 2023, we have selected all the BuildBetter with Whirlpool homes and expect the building phase to be complete in 2025.

Habitat for Humanity is conducting a formal evaluation of the homes in partnership with Auburn University, in which energy-use habits and utility data are compared to average U.S. homes as well as national residential energy consumption data. We expect the findings to be published in 2025 and show that affordable homes built with climate resilience in mind can protect the planet and reduce the cost to those homeowners who need it most.

Since 1999 Whirlpool Corporation has made contributions resulting in significant impact.

Donations to Habitat for
Humanity Programs

Product donation to
Habitat for Humanity globally

People benefited
globally

To learn more about Habitat for Humanity, or to get involved, visit habitat.org.

Collaborations With Leading Organizations

Consulado da Mulher

In its 20th year in Brazil, invests in underserved female entrepreneurs with business education and support. To date, it has helped over 38,000 people.

2023 Highlights:

1,093 women completed entrepreneurial education programs

225% increase in income for women beneficiaries in the Empreende Mulher program

59 entrepreneurs received product donations in 2023

United Way

Whirlpool works with United Ways across the U.S. to fund hundreds of organizations and causes that focus on education, income, health, and basic needs. Our Chairman and CEO Marc Bitzer is United Way Worldwide Board of Trustees Chair and has served on their Board since 2018.

2023 Highlights:

$4M+ contributed

Every employee donation is matched by the Whirlpool Foundation

Boys & Girls Clubs of America

Since 2010, the Maytag brand has teamed up with the Boys & Girls Clubs of America to help further their mission to build great futures for youth. We’ve recognized 107 outstanding Club staff and volunteer leaders through the Maytag Dependable Leader Award, and nearly 6,000 Whirlpool Corporation employees have volunteered at various Clubs across the U.S. Whirlpool employees and local Clubs also come together annually for games and team-building activities during their Days of Dependability events.

The Maytag brand is placing refrigerators in Boys & Girls Clubs across the country. The refrigerators are stocked with healthy food for Club members and their families to take when in-need. Learn more here: https://www.maytag.com/boys-and-girls-clubs-of-america.html

2023 Highlights:

$9M+ in donations & scholarships

100,000+ kids impacted

6,000+ Maytag^® volunteers

Hundreds of Maytag^® appliances donated

Whirlpool Corp. Feel Good Fridge

Annually supported through the Whirlpool Sales Group, refurbished refrigerators are placed in under-resourced neighborhoods across the U.S. and filled with fresh healthy food for anyone who needs it. Learn more: https://whirlpoolcorp.com/feel-good-fridge/

2023 Highlights:

600+ fridges saved from the landfill

100,000+ lbs of food delivered to Berrien County

250,000+ lbs of food saved from going to waste

25,000+ families have access to fresh foods

Care Counts Laundry Program
by Whirlpool brand

Care Counts Laundry Program by Whirlpool brand

In collaboration with Teach for America, the Whirlpool brand has been donating washers, dryers and laundry supplies to schools since 2015. Thousands of kids each year miss school because they don’t have clean clothes to wear, and elementary students who are frequently absent risk falling behind. We are working to expand the program to all 50 states and doubling the number of participating schools by 2028. Learn more: https://www.whirlpool.com/care-counts.html.

2023 Highlights:

150+ schools impacted in 40 states

78% of participating high-risk students saw an increase in attendance

Whirlpool Community
Charity Golf Event (WCCGE)

Whirlpool Community Charity Golf Event (WCCGE)

The 2023 WCCGE raised money for local charities with a focus on youth education. Among the recipients of the funds raised was the Boys & Girls Club, the organization for which the event was originally conceived in 2004. In the twenty years of the event, more than $30 million has been raised for Boys & Girls Clubs of Greater Southwest Michigan, First Tee of Benton Harbor, and the local public-school foundations of Benton Harbor, Lakeshore and St. Joseph.

2023 Highlights:

10,000 youth impacted annually

$3M raised for local charities

See our Corporate Giving Guidelines for more information on product donations and funding support.