Whirlpool has today opened a new flagship showroom in the new EMEA Headquarters that enables visitors to experience a journey into the latest innovations in design and technology. The World of Whirlpool is a unique showcase for more than 150 products from Whirlpool Corporation’s four major European brands – KitchenAid, Whirlpool, Hotpoint and Indesit – that brings the newest concepts in household appliances to life through excitement and story-telling.
The new 500m² showroom features over 150 products from Whirlpool Corporation’s four major European brands – KitchenAid, Whirlpool, Hotpoint and Indesit. The showroom aims to be much more than just a shop window and will place a great focus on providing “edutainment” through the power of innovation, expressed by the interactive displays. A particular highlight at The World of Whirlpool is the two exquisite show kitchens that will play host to mouth-watering cooking demonstrations.
Norb Schmidt, Vice President, Products & Brands Whirlpool EMEA explains: “The World of Whirlpool is a new exciting space where we can share the experience of our brands and products. The environment has been conceived as an immersive experience that allows guests to explore, live and experience our brands’ products through interactive contents, show cooking and ‘edutainment’ activities.”
The aim to provide excitement and a sense of theatre is also reflected in the use of technology, with interactive displays and video content used at every turn to show how products’ innovation and design can be the key to completing your home and lifestyle. These displays will let visitors gain a deeper understanding of products and technologies, and help bringing together the richness and interactivity typical of an online experience with the opportunities to touch and explore physical products.
Each of Whirlpool’s brands will have dedicated areas to showcase some of their most compelling products.
For true design aficionados, the KitchenAid collection tells a story of timeless style and professional performance with exceptional products such as the Power Plus Blender and new Iconic Fridge.
In the Whirlpool area, visitors can experience the rich and successful heritage that spans more than a century, with a story of innovation, leading edge design and advanced performance that is epitomised by Whirlpool’s W Collection. This full suite of household appliances enhances your experience of the home with the promise of changing the way you live.
Elsewhere, displays present the all-new Built-In suite from Hotpoint. This perfectly merges the three elements of our product philosophy: Extended capabilities that empower our consumers to celebrate their personal style, proven performance that helps them achieve consistently high quality results and authentic product design that beautifully harmonises with modern designer kitchens.
Visitors can also explore the new Aria Built-In Suite from Indesit, in a display that showcases how the range fits perfectly around the needs of modern families, through clever “life proof” design. This part of the showroom tells a story how life is journey – sometimes unexpected, often full of ups and downs, and always chaotic! This is why Indesit’s Built-in cooking suite offers a guaranteed helping hand, with highly pragmatic and reliable solutions. When you’re creating the best family recipes, and wish to save time, money and effort – it is the proven choice.
The World of Whirlpool will also feature incredible rooftop hospitality areas that will be used for special events for the public, media and VIP guests.