Indesit, the home appliances brand owned by Whirlpool Corporation, has announced further expansion in the Middle East and Africa (MEA) region through a new partnership with Maraqa Appliances in Jordan. The announcement was made during an exclusive event held at Rotana Tower in Amman, and marked the opening of the new Indesit flagship showroom in Jordan. Representatives from the Italian embassy, home appliances industry specialists and leading architects in the country attended the inaugural event.
Indesit brand expands its footprint in MEA with a new partnership in Jordan
The new showroom features the latest range of Indesit intuitive home appliances and fulfils the brand’s ongoing commitment to create reliable, user-friendly appliances that meet real relevant needs for total peace of mind.
Commenting on the occasion, Mohamad El Yassir, Regional Managing Director for MEA at Whirlpool Corporation, said, “We believe in Maraqa Appliances’ strong capabilities in Jordan for distributing and promoting Indesit. Their passion for winning is at par with Whirlpool’s drive to succeed in the region and we are proud to partner with them. This launch marks another step in Whirlpool’s plan to expand its footprint in the region through new strategic partnerships and brand expansion.”
Luca Lampredi, Market Director MENA at Whirlpool Corporation said, “We are happy to extend our partnership with Maraqa Appliances as we introduce the Indesit brand to the Jordan market. Whirlpool has shared a strong relationship with Maraqa Appliances with the distribution of Maytag for almost 15 years, and we look forward to having Jordan welcome the authentic and affordable Italian home appliances brand.”
Maen Maraqa, Executive Director and Founder of Maraqa Appliances, said, “We are honored to represent a prestigious brand in Indesit, with its enormous heritage and impressive track record of creating durable products that offer the best value-for-money home appliances for our Jordanian customers. The Jordan market is home to a vast urban population that is technologically savvy and prefers products of international quality but that is also highly value-conscious. We believe Indesit’s presence in this market comes at an opportune time and consumers will find the product quality and service to be in line with the best in Jordan.”
Indesit’s products have been created to make it easier for everyone in the family to get involved. Indesit’s practical and user-friendly designs ensure that you don’t need to learn how to work an appliance in order to get brilliant results. Yet simplicity and great value should never mean compromising on great looks: Indesit has introduced Aria – its complete built-in suite of cooking appliances which combines stylishly coordinated Italian design with the essential features that modern families desire. The Aria range includes a built-in oven, microwave, induction and gas cooktops, as well as elegant hoods. Indesit has also launched a new eXtra Hygienic Dishwasher equipped with a BabyCare Cycle for eXtra hygiene and drying results.