Whirlpool Corporation at Eurocucina 2018

EMEA region at a Glance (Europe, Middle East and Africa)


1911 – Over 100 years history of purposeful innovation, Whirlpool Corporation is the leading global home appliance manufacturer and operates in more than 170 Countries.

1989 – After the acquisition of Ignis / Philips, Whirlpool EMEA (Europe, Middle East and Africa) sets its headquarters in Comerio (Varese).

2015 – Integrating Indesit, after the biggest acquisition ever done. Whirlpool EMEA consolidates its leadership in the market.

2017 – From the EMEA HQ set in Pero (Milan), the Group markets in the EMEA region Whirlpool, KitchenAidIndesit, Hotpoint and Bauknecht brands and the most advanced home appliances in kitchen and laundry through National Sales Organizations in 35 Countries.

GLOBAL: $21 billion*
EMEA: $5 billion*

*2017 facts

GLOBAL: 92.000 employees
EMEA: 22.000 employees

GLOBAL: 70 manufacturing and R&D centers
EMEA: 14
industrial sites in 7 countries


Over 25 million products in 140 countries

Around 120 new product launches in the last two years

Over 4% investment of annual sales in R&D to continuously nurture innovation

4 brands at Eurocucina

Over € 500 million of industrial investment

10 million contacts each year through our consumer services


In 2014, Whirlpool set and reaffirmed four Global Sustainability Goals of energy intensity, water intensity, zero waste to landfill and material transparency. Whirlpool has met some of these targets ahead of schedule. Through both accelerated projects and acquisition synergies, the company exceeded the 15% energy and water intensity goals three years early.

90% full material transparency of all new parts by 2020

15% reduction in water intensity from manufacturing by 2020 from 2014 levels

15% reduction in energy intensity from manufacturing by 2020 from 2014 levels

Zero landfill waste from manufacturing by 2022



Workplaces matter. And they tell stories too. In these ancient behaviours of recounting and listening, of offering words – whether image or written testimony – and of wanting to conserve them because they are unique and communicate them because they are precious, in all this resides one of the highest values of a firm that has made the whole world its horizon.



EuroCucina 2018 is held from April 17-22 2018 at the Fiera Milano, Rho (Milan), Italy.
Whirlpool Corporation Stand: A11-A15-B14-B18.


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