Dec 17, 2020 | Innovation & Brand Highlights, Awards, Our Brands & Products
Chore Club by Whirlpool brand started in the spring of 2020 with an aim of encouraging children to do chores, has become a finalist in the annual PRWeek U.S. Awards for 2021 in the “Best in Influencer Impact” Category. It joins other large, well known brands in...
Dec 9, 2020 | Innovation & Brand Highlights, Our Brands & Products, While You're at Home during COVID-19, Whirlpool Corporation in the News
With 2020 drawing to a close, many are speculating about when life will return to normal. But experts say COVID-19 has forever changed the world already–including life at home. To understand how the pandemic will impact life at home in the long-term, home appliance...
Dec 3, 2020 | Our Brands & Products, Social & Environmental Impact
In honor of former President Jimmy Carter’s 96th birthday on October 1, Maytag brand is donating a full suite of kitchen appliances to the Boys & Girls Clubs of Albany Jimmy & Rosalynn Carter Unit. In addition, Jimmy and Rosalynn Carter were virtually...
Nov 9, 2020 | Our Brands & Products, Innovation & Brand Highlights
World’s Leading Kitchen and Laundry Appliance Company enters new product category with detergent launch, available exclusively on Amazon Whirlpool Corporation, the world’s leading kitchen and laundry appliance company, is launching today, its first-ever liquid laundry...
Sep 21, 2020 | Awards, Innovation & Brand Highlights, Our Brands & Products
Three of Whirlpool Corporation’s brands earned kudos from the seventh edition of the TWICE VIP Awards, the leading voice in the consumer electronics industry. Maytag brand’s new dishwashers with Dual Power Filtration and top-load washer line with the Extra Power...
Sep 16, 2020 | Our Brands & Products, Innovation & Brand Highlights
“We determined there was a need to stand for something, and we saw that our consumers wanted to know what the brand truly stands for,” said KitchenAid brand manager Priyanka Rathore. This need led to the creation of a short documentary film called “A...
