Apr 13, 2022 | Brand and Product, Innovation
As the story goes, Whirlpool Corporation’s Global Product Organization VP Pam Klyn was home for the holidays with her family and was asked questions by her mother about buying a new washer—an experience many employees often run into during family events. She had a...
Mar 30, 2022 | Brand and Product
KitchenAid brand and Jennifer Garner team Up to share how easy it is to make everyday favorites stand out. Jennifer Garner loves taking everyday favorites up a notch with KitchenAid brand small appliances, so it’s about time the friendship became official. As the...
Feb 15, 2022 | Brand and Product, Innovation
Virtual reality in the design process assures that engineering specifications are consistent and correct at Whirlpool Corporation. Watch how design parameters are met to meet consumer needs and improve life at home.
Feb 11, 2022 | Brand and Product
Hello Beetroot Whirlpool Corporation’s KitchenAid brand has championed the power of color to fuel creativity since introducing the first Stand Mixer colors in 1955. Today our brand’s Color of the Year taps global trends to capture the current moment and inspire...
Jan 12, 2022 | Brand and Product, Innovation
With an 8X concentration that can tackle 83 loads of laundry, and a smaller, recyclable, bottle with an easy to use precision-dosing cap, Swash® Laundry detergent helps in improving life at home for our consumers. Watch to learn from Detergent Chemist Tony Hardaway...
Jan 5, 2022 | Brand and Product, Innovation
A new Whirlpool Corporation study shows that consumers really want innovations that improve their lives at home. With the world’s largest consumer electronics event kicking off this week, many new stylish and high-tech gadgets will be revealed to the world. However,...
